<![CDATA[Entrepreneurship education at the higher education level often faces challenges in bridging theoretical knowledge with practical application. Students frequently lack the necessary skills to implement entrepreneurial concepts in real-life contexts. This study aimed to develop an Android-based learning media using a Project-Based Learning (PjBL) approach to enhance students' entrepreneurial skills. The study employed a Research and Development (RD) method using the ADDIE model, which includes five phases: Analysis, Design, Development, Implementation, and Evaluation. The product was evaluated through expert validation (content and media), small and large group practicality tests, and effectiveness testing using the N-Gain formula. The developed learning media was rated as very valid by experts, with a material validation score of 90.6 and a media validation score of 77.9. The practicality test showed a high level of usability with an average score of 80.45%, categorized as very practical. The effectiveness test produced an N-Gain score of 0.5788, indicating a moderate level of effectiveness in improving entrepreneurial skills. The findings suggest that the Android-based PjBL learning media effectively supports students in understanding and applying entrepreneurial concepts through real-world projects. Its integration of mobile technology with experiential learning offers a flexible and engaging alternative to conventional instruction. This study contributes an innovative, technology-integrated instructional model that enhances entrepreneurship education by fostering practical skill development among university students in the digital era.]]>
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