CONTINUOUS PERFORMANCE MANAGEMENT: MOVING BEYOND THE ANNUAL REVIEW

Amalia Natasya (Universitas Riau Kepulauan)
Ramon Zamora (Universitas Riau Kepulauan)
Lukmanul Hakim (Universitas Riau Kepulauan)

Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue

This paper examines the transformative impact of implementing a structured real-time feedback system within organizations, moving beyond traditional annual review cycles. Quantitative data from a two-year study reveals that normalizing immediate, project-based feedback led to a 50% increase in the specificity and actionability of feedback provided. This shift correlated with significant performance improvements, including a 15-20% rise in client-facing metrics like customer satisfaction and a 22-point increase in employee engagement scores related to developmental growth. The analysis explores the neurocognitive advantage of immediate feedback, where the proximity to events enhances learning and retention, thereby systematically dismantling the "feedback is scary" narrative and fostering psychological safety. Crucially, the findings demonstrate that success is contingent on building a shared organizational skillset through training in frameworks like SBI (Situation-Behavior-Impact) and leveraging technology to integrate feedback seamlessly into daily workflows, transforming it from a managerial burden into a collective responsibility for continuous improvement.