<![CDATA[Junior high school students face persistent challenges in developing English speaking competence, including limited vocabulary, poor pronunciation, lack of confidence, and anxiety. Traditional lecture-based instruction fails to engage students effectively, necessitating innovative pedagogical approaches. This study examined how systematic management of picture story media enhances English speaking competence among junior high school students. A qualitative case study was conducted at one junior high school in Bandung, Indonesia, involving English teachers and students across grades seven through nine. Data were collected through classroom observations, semi-structured interviews, and document analysis, then analyzed using thematic analysis guided by management theory and language learning frameworks. Findings revealed that systematic planning, structured organization, strategic implementation, and comprehensive evaluation of picture story media significantly improved student outcomes. Vocabulary retention increased from 41% to 73%, fluency scores rose from 2.3 to 3.8, and confidence levels improved dramatically from 1.9 to 4.1 on five-point scales. Students demonstrated enhanced engagement (87% versus 52% in traditional instruction), spontaneous peer teaching, and autonomous learning behaviors. Picture story media, when systematically managed, effectively enhances English speaking competence by reducing cognitive load, lowering affective barriers, and facilitating collaborative learning. The study provides theoretical validation of multimedia learning principles and practical frameworks for educators implementing visual narrative approaches in language instruction.]]>
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