PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT

Erviva Fariantin (Sekolah Tinggi Ilmu Ekonomi AMM)
Indah Ariffianti (Sekolah Tinggi Ilmu Ekonomi AMM)
Hikmah (Sekolah Tinggi Ilmu Ekonomi AMM)
Ulfiyani Asdiansyuri (Sekolah Tinggi Ilmu Ekonomi AMM)
Sukma Hidayat Kurnia Abadi (Sekolah Tinggi Ilmu Ekonomi AMM)

Valid Jurnal Pengabdian
Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026

Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps