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Hikmah
Sekolah Tinggi Ilmu Ekonomi AMM
Economics, Econometrics & Finance

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Pendampingan Manajemen, dan Inovasi Produk Olahan Dalam Peningkatan Kapasitas Produksi Ternak pada UMKM Ternak Entok Barokah di Desa Gerimax Indah Kecamatan Narmada Kabupaten Lombok Barat Indah Ariffianti; Erviva Fariantin; Ulfiyani Asdiansyuri; Hikmah; Sukma Hidayat Kurnia A; M. Rido Sa’ban; Siti Aisyah
Valid Jurnal Pengabdian Vol. 4 No. 2 (2026): Vol. 4 No. 2 Juli 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The Community Service Activity with the topic of Management Assistance and Processed Product Innovation in Increasing the Production Capacity of Mr Ahmad’s Muscovy Duck Farm in Gerimax Indah Village, Narmada District, West Lombok Regency, was carried out by lecturers of STIE AMM Mataram together with students. Entok Barokah MSME, which served as the community service partner, is an MSME owned by Mr Ahmad that has been operating for more than five years. So far, Entok Barokah MSME has not had simple financial reports, product variation potential, marketing and branding strategies, or a clearly defined business location. Due to these limitations, it was necessary to provide knowledge and understanding regarding formal marketing and branding as an initial step toward the sustainability and future success of the business, enabling it to compete with other business actors through discussions and mentoring. The results of the community service activity showed that Mr. Ahmad, the owner of Entok Barokah MSME, now has a strong understanding of the importance of: 1) Preparing simple financial reports; 2) Developing processed product innovations in the form of shredded muscovy duck (duck floss); 3) Improving MSME understanding of utilizing digital technology for online marketing and branding activities, particularly through Instagram; and 4) Having an accurate and clearly identifiable business location through Google Maps.
PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT Erviva Fariantin; Indah Ariffianti; Hikmah; Ulfiyani Asdiansyuri; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps
Co-Authors Ariffianti, Indah Fariantin, Erviva M. Rido Sa’ban Siti Aisyah Sukma Hidayat Kurnia A Sukma Hidayat Kurnia Abadi Ulfiyani Asdiansyuri