International Journal of Marketing and Human Resource Research
Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research

The Relationship Between Social Identity and Individual Involvement in the Community Toward a Sense of Community: My Day Indonesia at the Day6 Forever Young 2025 Jakarta Concert

Jauhary, Zakiyah Aulia Sabrina Hanifah (Unknown)
Akbar, Rifqi Farisan (Unknown)



Article Info

Publish Date
06 Jan 2026

Abstract

This research investigates the psychosocial dynamics within the My day Indonesia fan community of Day6 triggered by widespread dissatisfaction with the "Day6 Forever Young 2025" concert promoter, a phenomenon feared to undermine internal cohesion. The study aims to examine the correlations among Social Identity, Individual Involvement, and Sense of Community in this challenging situation. Using a quantitative approach, the study surveyed 100 respondents selected via probability sampling (Slovin’s formula, 10% error margin) from a population of 8,469 participants in the Jakarta concert. Parametric statistical testing revealed that both independent variables were significantly positively associated with the dependent variable. Specifically, Social Identity showed a strong correlation with Sense of Community (r = 0.725; p < 0.05), whereas Individual Involvement showed a moderate correlation (r = 0.515; p < 0.05). The simultaneous analysis further confirmed a significant collective relationship (r = 0.730; p < 0.05). These findings emphasize that in times of crisis, a strong sense of identity and active individual engagement are pivotal in preserving the bond and togetherness of the My Day Indonesia community.

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Journal Info

Abbrev

ijmhrr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...