The development of educational technology encourages the use of interactive digital media capable of delivering multimodal and adaptive learning. This study aims to develop Flipbook Maker-based learning media with the Dick & Carey instructional design model and analysed its effectiveness in improving elementary school students' problem-solving creativity. The development was carried out through the stages of needs analysis, design, production, formative evaluation, revision, and summative evaluation. This study used a modified Research and Development (R&D) approach involving expert validation, individual trials, small group trials, and field tests. The problem-solving creativity instrument was compiled based on indicators of fluency, flexibility, originality, and elaboration. The results showed that the flipbook obtained a "very valid" category from the validators of materials, media, and learning design. The field trial showed that the media was easy to use, interesting, and increased student learning engagement. Pretest-post-test analysis showed a significant increase in all indicators of problem-solving creativity (p < .001), with a large effect size (d = 1.21). These findings confirm that flipbooks developed systematically and based on multimedia theory are able to support creative thinking processes effectively, making them relevant for use in 21st-century learning.
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