Journal of Innovative and Creativity
Vol. 6 No. 1 (2026)

The journal Pengaruh Etika Bisnis Islam Terhadap Keberlanjutan Usaha UMKM Offline dan Online di Kabupaten Bojonegoro

Lutfi, Ahmad Mustafa (Unknown)
Aji, Akmal Bayu (Unknown)
Hasibuan, Anwar Saleh (Unknown)
Anang, Arif Al (Unknown)
Rifa’i, Moch. Nur Aziz (Unknown)

Article Info

Publish Date
26 Jan 2026

Abstract

This study aims to describe a conceptual model of the influence of Islamic Business Ethics (IBE) on the sustainability of MSMEs in Bojonegoro, comparing the dynamics of offline and online markets. The research uses a Descriptive Qualitative approach based on Systematic Literature Review and Document Analysis (policies and reports). Theoretically, IBE (through Amanah and Siddiq) is the foundation of sustainability through strengthening trust. Its impact mechanisms differ: in Offline, IBE encourages relational loyalty and social justice; in Online, IBE is crucial for mitigating gharar risks and digital reputation. This study recommends developing a specific digital Sharia ethics framework for MSMEs in Bojonegoro to ensure holistic sustainability.

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...