The rapid integration of artificial intelligence (AI) into digital learning environments has increased the demand for competencies that support critical, ethical, and responsible technology use. This study examines the influence of AI Literacy, Digital Literacy, and Ethical Awareness on university students’ Social Responsibility. Using a quantitative cross-sectional survey, data were collected from 100 students in the Informatics and Computer Education program. The analysis employed Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that Digital Literacy (β = 0.397; p = 0.001) and Ethical Awareness (β = 0.615; p = 0.000) positively and significantly affect Social Responsibility, whereas AI Literacy demonstrates a negative but significant effect (β = –0.151; p = 0.022). These findings highlight the need for balanced technological and ethical competencies to cultivate responsible digital citizenship. The study suggests integrating ethical and digital literacy training into higher education curricula and encourages future research involving broader samples and longitudinal designs.
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