<![CDATA[An animated video learning medium utilizing the Powtoon platform was developed to strengthen literacy proficiency in Indonesian language education at the vocational high school level. Employing a Research and Development (R&D) framework with the ADDIE model, the study systematically proceeded through stages of analysis, design, development, implementation, and evaluation. A total of 70 tenth-grade students from SMK Negeri 2 Batam participated as purposively selected subjects. Expert validation and user assessments confirmed that the media met high-quality standards in content accuracy, visual appeal, and linguistic clarity. Students and teachers reported the platform to be intuitive and well-suited to the learning preferences of vocational learners. Quantitative analysis revealed a substantial increase in student achievement, with an N-Gain score of 0.53, placing it within the moderate-to-high improvement range. These results affirm that Powtoon-based animated learning not only enhances engagement but also significantly boosts literacy outcomes. The media presents a powerful pedagogical tool for modern classrooms, particularly in overcoming passive and text-heavy instructional barriers. Future research should explore its application to other language domains and broader educational contexts to assess its generalizability and long-term impact]]>
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