Community Empowerment
Vol 10 No 11 (2025)

Management capacity building and digital market access expansion strategy for BUMDes clustering optimization

Rusmiyatun, Rusmiyatun (Unknown)
Arini, Anes (Unknown)
Febriani, Siska (Unknown)
Hafizhuddin, Abid (Unknown)
Tri W, Talita Erina (Unknown)



Article Info

Publish Date
27 Dec 2025

Abstract

BUMDes Dadirejo possesses significant economic potential through its four business units, yet its development is hindered by limited marketing access and low human resource capacity in financial management. This community service project aims to elevate the BUMDes clustering status from the "developing" (berkembang) category to "independent" (mandiri) through workshops and continuous mentoring. The interventions include digital marketing management training (Instagram and TikTok), e-catalog registration for market expansion, and the standardization of financial reports, covering balance sheets, income statements, statements of changes in equity, and cash flow statements. Results show that the BUMDes management achieved an 85% mastery level in financial reporting. Furthermore, the provision of marketing equipment grants successfully encouraged the formation of new business units and strengthened the sales infrastructure. This strategy proved effective in enhancing accountability and market reach, serving as a key step toward achieving the criteria for an Independent BUMDes.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...