<![CDATA[ABSTRAK Rendahnya jumlah wirausahawan di Indonesia menunjukkan pentingnya penanaman jiwa kewirausahaan sejak usia dini sebagai bagian dari strategi pembangunan sumber daya manusia yang mandiri, kreatif, dan berkarakter. Pada jenjang sekolah dasar, pengembangan kewirausahaan belum terakomodasi dalam mata pelajaran khusus sehingga diperlukan pendekatan pembelajaran kontekstual yang memberikan pengalaman langsung kepada siswa. Salah satu bentuk implementasi yang relevan adalah kegiatan market day, khususnya pada sekolah berbasis Islam yang menekankan internalisasi nilai-nilai kewirausahaan Islami. Penelitian ini bertujuan untuk menganalisis pelaksanaan program market day serta perannya dalam mengembangkan karakter kewirausahaan Islami siswa di SDIT Harapan Bunda 2 Purwokerto. Penelitian menggunakan pendekatan kualitatif deskriptif dengan subjek siswa kelas V dan VI, guru kelas, penanggung jawab program, serta orang tua. Data dikumpulkan melalui observasi, wawancara semi-terstruktur, dan dokumentasi, kemudian dianalisis secara interaktif melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan dengan keabsahan data dijamin melalui triangulasi sumber, metode, dan waktu. Hasil penelitian menunjukkan bahwa program market day berperan signifikan dalam mengembangkan karakter kewirausahaan Islami siswa, yang tercermin pada nilai kejujuran (shidiq), tanggung jawab (amanah), kerja keras (mujahadah), dan keadilan (‘adl) dengan tingkat ketercapaian berada pada kategori baik dan persentase di atas 80%. Temuan ini diperkuat melalui penyajian grafik ketercapaian nilai karakter, tabel persentase indikator, serta dokumentasi kegiatan sebagai bukti empiris. Dengan demikian, market day terbukti efektif sebagai strategi pembelajaran kontekstual berbasis pengalaman dalam menanamkan karakter kewirausahaan Islami pada siswa sekolah dasar. ABSTRACT Indonesia’s abundant natural resources present significant potential for entrepreneurship development; however, the proportion of entrepreneurs remains relatively low, highlighting the importance of cultivating entrepreneurial character from an early age through education. This study focuses on analyzing the implementation of the market day program and its role in developing Islamic entrepreneurial character among elementary school students at SDIT Harapan Bunda 2 Purwokerto. The research employs a descriptive qualitative approach, with purposively selected subjects consisting of fifth- and sixth-grade students actively involved in market day activities, classroom teachers, program coordinators, and parents. Data were collected through observations, semi-structured interviews, and documentation, and analyzed using interactive data analysis techniques involving data reduction, data display, and conclusion drawing, with data validity ensured through source, method, and time triangulation. The findings indicate that the market day program is implemented in a structured manner through four main stages: planning, production, selling, and evaluation. These stages effectively facilitate the internalization of Islamic entrepreneurial values, including honesty (shidiq), responsibility (amanah), hard work (mujahadah), and justice (‘adl). The results also show that sixth-grade students demonstrate higher levels of Islamic entrepreneurial character achievement compared to fifth-grade students, reflecting character reinforcement through sustained participation and experience. Overall, the study concludes that market day functions not only as a contextual economic learning activity but also as an effective experiential learning strategy for strengthening Islamic entrepreneurial character holistically at the elementary school level, thereby contributing both theoretically and practically to the development of character-based Islamic entrepreneurship education.]]>
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