This research aims to describe: (1) procedures for developing pocket book media; (2) feasibility of developing pocket book media; (3) the results of developing pocket book media to increase students' cultural appreciation. This type of research is research and development (R&D) with a 4D development model. Data collection techniques use observation, interviews, questionnaires and documentation. Data analysis uses product validity level techniques and trial data analysis. The research results show that: (1) pocket book media to increase students' cultural appreciation has been developed using a 4D development model with expert testing and validation; (2) Pocket book media is appropriate based on the assessment of material experts with an average score of 4 "Valid", the assessment of media experts with an average score of 4.11 "Vaild", the assessment of language experts with an average score of 3 "Quite Valid" ', and student assessments in small group tests with an average of 4 "Valid" (3) media are declared effective based on students' achievement of cultural appreciation which reaches a score of 100%.
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