<![CDATA[Student engagement and learning outcomes are two interrelated aspects that determine the effectiveness of the teaching and learning process. This study aimed to analyze the impact of Augmented Reality (AR)-based learning on student engagement and academic achievement compared to conventional instruction. The research employed a quasi-experimental design with an experimental and a control class. Student engagement was assessed through cognitive, affective, and psychomotor dimensions, while learning outcomes were measured using a post-test. The findings revealed that AR-based learning significantly improved student engagement across all domains, with average scores of 91.35% in the cognitive domain, 87.54% in the affective domain, and 90.04% in the psychomotor domain, all surpassing the success threshold of >75%. Conversely, the control class only achieved 79.67% in the cognitive domain, while the affective (66.62%) and psychomotor (69.34%) domains fell below the expected standard. Similarly, the experimental group demonstrated higher academic performance, with a mean post-test score of 91.21, compared to 66.46 in the control group. These results indicate that AR-based learning not only fosters active student participation but also enhances academic achievement. The study implies that integrating innovative, technology-enhanced strategies in higher education is essential for promoting holistic learning that prepares graduates for professional and digital-era challenges.]]>
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