Indonesian Journal of Advanced Research (IJAR)
Vol. 4 No. 12 (2025): December 2025

Development of Stingless Bee Enterprises in Peatland Ecosystems: A Strategic Approach in Tuwung Village, Pulang Pisau Regency, Central Kalimantan, Indonesia

Pordamantra, Pordamantra (Unknown)
Anggreini, Trisna (Unknown)
Nopembereni, Eti Dewi (Unknown)
Barbara, Betrixia (Unknown)
Sintha, Tri Yuliana Eka (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

Kelulut bees (Trigona sp.) are a type of honey-producing bee native to Kalimantan, Indonesia, known for their stingless nature. These bees have high economic value, particularly in the peat ecosystem areas. This study aims to analyze the strategy for developing the Kelulut Bee cultivation business in Tuwung Village, Pulang Pisau Regency, Central Kalimantan. Using a quantitative approach and purposive sampling, the study found that one major challenge for breeders is the lack of a definite market and reliance on manual, word-of-mouth marketing. The SWOT analysis revealed that the business is in a weak position (quadrant IV), requiring a survival strategy to avoid failure and improve profitability.

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Journal Info
Indonesian Journal of Advanced Research (IJAR)
Website

Abbrev

ijar

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes ...