<![CDATA[This study uses a library research method with a descriptive qualitative approach to explore the concept of Qur'anic morality, Islamic character formation, the role of the family, and the phenomenon of Generation Z. Data were collected from literature in the form of books, journals, articles, and official documents, then analyzed using content analysis techniques. The results of the study indicate that character education in the Qur'an greatly emphasizes the formation of morality and noble personality, with the important role of teachers and parents as role models. Qur'anic morality is an urgent need for Generation Z who live in the digital and globalization era, in order to face moral and social challenges. The family as the first madrasah plays a strategic role in instilling these values through role models, Islamic communication, and supervision of the use of digital media. In the 5.0 era, character-building strategies need to combine role models, advice, attention, supervision, and the wise use of digital technology. This study emphasizes the importance of integrating Qur'anic values in education and family to form a strong and competitive Islamic character in Generation Z.]]>
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