Jurnal Sekretaris & Administrasi Bisnis
Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis

Pengaruh Harapan Konsumen dan Harga Terhadap Keputusan Pembelian

sukrin sukrin (Unknown)
Abel Haryanto (Unknown)

Article Info

Publish Date
29 Aug 2024

Abstract

This study aims to examine the effect of consumer expectations and prices on purchasing decisions. The sample used was 30 respondents. The data analysis technique used multiple linear regression through SPSS version 24. The results showed that consumer expectations partially had a positive and significant effect on purchasing decisions. Then the price partially has a positive and significant effect on purchasing decisions. Consumer expectations and prices simultaneously have a positive and significant effect on purchasing decisions.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Sekretaris & Administrasi Bisnis
Website

Abbrev

jsab

Publisher

Universitas Taruna Bakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business ...