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All Journal GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Sekretaris & Administrasi Bisnis
Abel Haryanto
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Artikel PELATIHAN E-COMMERCE MELALUI GOOGLE SITE SEBAGAI MEDIA PEMASARAN SEDERHANA Sukrin; Abel Haryanto; Abdul Malik
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 05 (2023): OKTOBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Peserta siswa SMKN 3 Kota Baubau, didapat informasi bahwa para peserta belum pernah ada yang mencoba untuk membuat website dan mayoritas belum mengetahui informasi tentang dunia website serta belum bisa membuat website. Pelatihan pembuatan website kali ini memanfaatkan CMS karena tidak perlu lagi paham bidang teknologi informasi khususnya penulisan Bahasa program. Tujuan dari pengbdian ini adalah memberikan pemahaman tentang pentingnya strategi pemasaran online. Memberikan edukasi kepada peserta didik SMKN 3 Kota Baubau tentang E-Commerce. Mengimplementasikan ilmu manajemen pemasaran melalui pelatihan E-Commerce melalui google site sebagai media pemasaran produk. Hasil pengabdian menunjukkan bahwa peserta didik SMA Negeri 3 Kota Baubau mampu membuat website e commerce yang siap digunakan untuk mempromosikan dan memasarkan produk jasa hotel secara digital. Luaran wajib yang dicapai adalah publikasi jurnal nasional yang terakreditasi.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan PDAM Kota Baubau Kuswinton Winton; Sukrin Sukrin; Resfika Aswira; Abel Haryanto
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.344

Abstract

The phenomenon that occurs is that the level of leakage in the use of PDAM is relatively high, especially during the peak hours of water use. Because it is profit-oriented so that social services or functions are reduced. Then the community complaints that occur are the amount of water distributed to the community. The purpose of this study is to explain the effect of service quality on customer loyalty with customer satisfaction as the intervening variable. The population in this study amounted to 895 customers. The sampling technique uses a simple random sample of 90 customers and is analyzed using SmartPLS version 3.0. The results of the study show that service quality has no significant effect on customer loyalty. Service quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Customer satisfaction is able to mediate the effect of service quality on customer loyalty.
Pengaruh Harapan Konsumen dan Harga Terhadap Keputusan Pembelian sukrin sukrin; Abel Haryanto
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.415

Abstract

This study aims to examine the effect of consumer expectations and prices on purchasing decisions. The sample used was 30 respondents. The data analysis technique used multiple linear regression through SPSS version 24. The results showed that consumer expectations partially had a positive and significant effect on purchasing decisions. Then the price partially has a positive and significant effect on purchasing decisions. Consumer expectations and prices simultaneously have a positive and significant effect on purchasing decisions.
Co-Authors Abdul Malik Kuswinton Resfika Aswira Sukrin Sukrin Sukrin