cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dany Budiman
Contact Email
dany.budiman@tbu.ac.id
Phone
+6285624024324
Journal Mail Official
jsab@tbu.ac.id
Editorial Address
Jln. L.L.R.E. Martadinata No. 93-95 Bandung
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
 1   2   3   4   5 
Analisis Tugas Rutin Penata Usaha Pimpinan Dalam Memperlancar Tugas Pimpinan Fakultas Ekonomika Dan Bisnis Claudia Kintani Audi; Ismiyati Ismiyati; Dhela Septian Anggaretta
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.481

Abstract

Routine tasks are tasks or jobs that must be performed regularly and consistently in a similar pattern. Routine tasks include activities that are repetitive and part of established work procedures. This study aims to analyze the routine tasks of the Chief Business Administrator in facilitating the duties of the Chairperson of the Faculty of Economics and Business, State University of Semarang. The research method used is a qualitative approach with a case study research strategy. The data collection techniques used were interviews, observation and documentation.The results showed that the routine tasks of the Chief Business Administrator as a whole had been carried out well and helped expedite the duties of the Chief. However, there are several things that need to be improved by the Chief Business Administrator, namely speed in making letters, time management, accuracy of letter distribution, speed of service and Microsoft Office competence.The conclusion of this study is that the implementation of routine tasks of the Chief Business Administrator as a whole has helped expedite the duties of the Chairman in correspondence, administration, archiving, preparation of the Chairman's activity schedule, serving guests of the Chairman, providing information needed by the Chairman, carrying out other official duties and can save time and focus of the Chairman.
Successful Businesses in Sukabirus Food Court Feti Anggraeni; Imanuddin Hasbi
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.100

Abstract

This research was conducted at the Sukabirus Food Court. Pujasera Sukabirus is a place to eat consisting of food counters offering a variety of varied menus. Sukabirus Food Court is an open and informal dining area. This business has been moving since the beginning of July 2018. Responding to this, this study aims to examine the effect of entrepreneurial motivation and entrepreneurial marketing on the success of businesses at food outlets in Sukabirus Food Court. The research uses quantitative research methods. This research uses sampling techniques on non-probability sampling, namely saturated sampling because members of the population amount to 30 people and the entire population is a sample. The sample in this study amounted to 30 respondents. Data collection in this study was conducted by distributing questionnaires distributed to all respondents namely, owners of food outlets in Sukabirus Food Court. Data analysis techniques used multiple regression analysis and descriptive analysis. The results showed that respondents' responses to entrepreneurial motivation in the good category with a score of 77.3%, respondents' responses to entrepreneurship marketing in the excellent category with a score of 70.31% and respondents' perception of business success in good categories with a score of 69.7%. The conclusion of this study is entrepreneurial motivation and entrepreneurial marketing have a positive and significant effect on business success with a score of 79.1%. These results can be interpreted that the increase in entrepreneurial motivation and entrepreneurial marketing in the Sukabirus Food Court business will have an effect on increasing business success. Keywords: business success, entrepreneurial marketing, entrepreneurship motivation, food court.
ANALISIS SPIRIT ENTREPRENUR BISNIS COFFEE TO GO DALAM MEMBIDIK KAUM MILLENIAL DI INDONESIA Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.235

Abstract

Every entrepreneur plays a role as an agent of change in developing a business, the ability of entrepreneur to look for business opportunities that create value that can increase orgnaizational sustainability. Entrepreneurial spirit can emerge because of the encouragement of trends that occur in the target market. The target market for coffee entrepreneurs is also triggered by changes in customer behaviors trends, especially millennials, which are identical to the internet. The purpose of this research is to analysis how spirit the entrepreneur coffee to go in attaching millenials in Indonesia. The research method used is descriptive discussion. Data collection techniques were carried out by observation, and literature studies from books, journals, and documents related to research discussions. The results of the study show that millenials are the main target for coffee entrepreneurs and proactive attitude,innovations, and collaborations of the entrepreneur is the major successul indicator for their success in digital and pandemic era.
Implementasi Program Pelatihan Dan Pengembangan Dalam Meningkatkan Soft Skills Trainee Di Hotel Novotel Bandung Lova Nadia Putri Hamidah; Tengku Sitti Rochmah; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.319

Abstract

Hotel Novotel Bandung merupakan hotel bintang 4 yang bergerak di bidang jasa akomodasi. Untuk keberlangsungan operasional perusahaan agar lebih produktif, pada setiap tahunnya terbantu oleh adanya trainee yang sedang melaksanakan On the Job Training (OJT). Untuk meningkatkan keahlian dan kemampuan trainee maka perusahaan melakukan proses pelatihan dan pengembangan secara berkala. Penelitian ini bertujuan untuk mengetahui Implementasi Program pelatihan dan pengembangan dalam meningkatkan soft skills trainee di Hotel Novotel Bandung. Teknik analisis data dalam penelitian ini menggunakan teknik kualitatif dengan studi literatur, wawancara, observasi, dokumentasi yang komprehensif dengan pendekatan deskriptif. Metode pelatihan yang digunakan di Novotel Bandung yaitu On the job training sedangkan untuk metode pengembangan yaitu metode pelatihan, understudies, coaching, dan counseling. Hasil dari penelitian menunjukkan bahwa dengan diberikannya pelatihan dan pengembangan oleh perusahaan, trainee memiliki pengetahuan, kemampuan dan keterampilan sesuai dengan pekerjaan yang dilakukan. Namun demikian penulis menyarankan agar perusahaan memberikan sarana dan fasilitas untuk pelaksanaan pelatihan dan pengembangan bagi trainee serta jam kerja, tanggung jawab pekerjaan yang sesuai.
Analisis Daya Tarik Wisata, Kualitas Pelayanan Dimediasi Kepuasan Wisatawan dan Keterlibatan Wisatawan, pada Minat Berkunjung Ulang (Pengembangan Wisata Berkelanjutan di Pulau Padar Anny Nurbasari; Agus Aribowo; Tatik Budiningsih; Gerry Morgan; Yusuf Osman Raihin
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.469

Abstract

This research aims to analyze the influence of tourist attractions and service quality on tourists' intention to visit again, with tourist satisfaction and tourist involvement as mediating variables. The research was conducted at the Pulu Padar tourist destination using quantitative methods by distributing questionnaires to 300 respondents using a non-probability sampling technique, namely a purposive sampling technique, including domestic and foreign visitors. Data collection through interviews, observations and distributing questionnaires using Google forms distributed via social media and direct surveys. Data processing and hypothesis testing uses the Structure Equation Modeling (SEM) method. The research results show that there is a positive influence of Destination Image on Tourist Satisfaction, Service Quality has a positive influence on Tourist Satisfaction, and there is no influence of Tourist Engagement. regarding Interest in Revisiting. Furthermore, destination image and service quality do not have a positive effect on intention to visit again, which is mediated by tourist satisfaction and tourist involvement. This research provides practical implications for managers of Padar Island tourist destinations, namely considering the diversification of products and experiences offered. This may include developing new attractions, cultural events or tour packages that appeal to different market segments.
Opportunity Analysis of Construction Retail Business Using Approach Value Proposition Martin Senjaya Putra Utama; Kristina Sisilia
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i2.50

Abstract

The aims of this research are to find out the proposition value for Sumber Rizqie Abadi’s (SRA) customers, to find out the customer’s perceptions and expectations, to find out the result of value adjustment with customer’s perceptions, and to find out the value proposition’s role for SRA. This research is descriptive with qualitative approach. The techniques of collecting data are interview, observation, and documentation. This study implements design canvas value proposition taken from Alexander Osterwalder and Yves Pigneur to determine value proposition. This has the purpose to show the adjustment between value map from SRA and customer profile from SRA’s segment. Therefore, the result of the adjustment is able to reduce the gap from SRA’s value and customer perceptions value map as SRA’s area have three parts namely products and services, gain creator, and pain relievers. Meanwhile, the customer profile as the costumer’s area also has three parts, specifically jobs, gains, and pains. The results indicated that there are some gaps between the customer’s perceptions and SRA’s value. The gaps among others, the product quality same as the specification, the completeness of goods, supplying the industry needs, saving the money for building a dwelling, delivering the products to customers, and the products just available in SRA.
Analisis Gap Kompetensi Calon Sekretaris Dan Sekretaris Pimpinan Pada Perusahaan Di Indonesia sofiatiningsih sofiatiningsih; Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.197

Abstract

Government has issued a Regulation of the Minister of Manpower of the Republic of Indonesia No. 2, 2016 concerning the National Work Competency Standardization. The competency standard is expected to be a reference for prospective and existing employees to understand the appropriate competency standards needed in a company. This study wants to find out how the competency gap between secretary candidates and those who are working as secretary in companies in Indonesia. This research can be a reference that secretarial competencies must be improved in order to met with company’expectation. Besides, it can provide inputs to many universities to improve the competencies of their graduates. This research uses a qualitative method with a descriptive approach. The results shows that the competency of secretary candidates needed is attitude and for those who are working as a secretary, inisiative is the important competence and as expected by certain companies. Therefore, the gap between the competency for secretary candidates and a secretary is a continuous competency, it would be best if attitude/personality development could be inserted in every course given in universities. Furthermore, giving more case study in the learning method will enable them to think creatively and innovatively.
Analisis Prosedur Pembuatan Polis Asuransi Kecelakaan Kendaraan Bermotor Menggunakan Aplikasi Care di PT.Asuransi Intra Asia Bandung Reghina Felicia Saraswati; Rommy Mochamad Ramdhani; Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.297

Abstract

Proses yang dilakukan secara manual untuk saat ini sudah tidak sesuai lagi,karena memerlukan waktu yang lama. Jenis penelitian ini adalah menggunakan pendekatan deskriptif,tehnik pengumpulan data dengan studi literatur dari buku-buku,jurnal,wawancara,dan pengamatan langsung.Aplikasi care merupakan aplikasi yang di buat untuk mempermudah.mempercepat proses pembuatan polis asuransi kecelakaan kendaraan bermotor,tujuan penelitian ini adalah untuk mengetahui prosedur pembuatan polis asuransi kecelakaan bermotor sehingga pembuatan polis ini dapat terselesaikan dengan cepat. Hasil penelitian menunjukan bahwa Penggunaan aplikasi Care di PT.Asuransi Intra Asia sudah diterapkan dengan baik sesuai dengan Standar Operasional Prosedur perusahaan, selama ini masih sesuai dengan kebutuhan,prosedur yang sederhana,para pegawaipun sudah di latih terlebih dahulu,dapat di pahami,langkah-langkah pengerjaannya dapat di mengerti,dan waktu pengerjaanya lebih cepat sehingga setiap pemohon polis asuransi kecelakaan kendaraan bermotor bisa terlayani dengan baik dan cepat serta sesuai dengan target yang telah disepakati juga dapat meningkatkan citra perusahaan dan keamannan data tertanggung sangat terjamin, karena didalam aplikasi tersebut mencakup proses keuangan, proses penagihan dan pembayaran. Sehingga proses menjadi lebih efektif dan efisien. Akhirnya penulis bisa memberikan saran sebaiknya perusahaan menambah karyawan agar konsumen/tertanggung mendapatkan pelayanan yang lebih baik, serta proses pembuatan polis dapat dilakukan dengan cepat dan tepat waktu, sehingga konsumen/tertanggung diharapkan mendapat kepuasan dalam bertransaksi, lalu sebaiknya. Aplikasi care tidak hanya digunakan oleh karyawan PT. Asuransi Intra Asia saja,alangkah baiknya dirancang sebagai aplikasi yang bisa langsung digunakan oleh para tertanggung baru melalui handphone.
Pengaruh Country Of Origin, Perceived Quality, Dan Brand Image Terhadap Purchase Intention (Studi Kasus Pada Konsumen Pengguna Smartphone Samsung Di Kota Bandung) jodi muhaqi; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.310

Abstract

Indonesia is one of the countries withhuge numbers of Internet users. Indonesia's population of 250 million is a big market. Indonesian smartphone users are alsoproliferating. One of the smartphone market leaders is Samsung. This study aimed to determine the effect of country of origin, perceived quality, and brand image on purchase intention. The research design used in this research is causal explanatory. The samplehas beenusing a Samsung Smartphone for more than 1 year and is a student. the number of respondents used is 130 respondents. Based on the results of the study, there is an influence of Country of origin on Purchase Intention of Samsung Smartphone users. There is an influence of Perceived quality on the Purchase Intention of Samsung Smartphone users. There is an influence of Brand image onthePurchase Intention of Samsung Smartphone users. For this reason, researchers suggest Samsung smartphones, to be able to improve Country of origin, Perceived quality, and Brand image as variables that can encourage consumer Purchase Intentions.
Attitude towards English Slogan Used by Culinary Products of SMES and How It Affects Purchase Decisions Gartika Rahmasari; Wawan Hendrawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i1.34

Abstract

This study examines the perception and comprehension of consumers towards 6 English slogans used by SMEs’ culinary product, particularly fruit-based crackers. Slogans examined include Aruna ( “Original taste and crispy”), Jecko ( “So crunchy), Matoh ( “Good things come to those who share”), Miun Chips ( “Indonesian sweet cassava chips”), Paradis Crunch (“Premium Indonesian banana chips”), and Zanana ( “Try it; Love it; Miss it.”). As a result, the most easy to understand English slogan considered by respondent is Aruna (“Original taste and crispy”) as much as 96,2%, and the most difficult slogan to understand is Matoh (“Good things come to those who share”) as much as 34,6%. In addition, slogans considered to be the easiest translated are Aruna and Zanana, where 100% of respondents stated that they were able to translate both slogans. However, when they were asked to translate all 6 slogans, it is slogan of Jecko which could be translated correctly by most, as much as 86,4%, and the most difficult slogan to translate is the slogan of Miun Chips. Also, Jecko has the slogan whose meaning is well understood by most of respondents, as much as 88,5 % respondents, and the slogan whose meaning is the most difficult to understand is the slogan of Miun Chips (30,8%). This study concluded that the use of English slogans by SMEs’ culinary product, despite how easy or difficult they are to be understood, did not affect buying decision. It is the package (46,2 %) and the taste of product (34,6%) that become the main reason for consumers to make buying decision, besides the price (15,4%) and halal sertificate (3,8%). Keywords: English Slogan, Purchase Decision, SME

Page 1 of 14 | Total Record : 136

 1   2   3   4   5 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis More Issue