Jurnal Ilmu Sosial dan Politik (JISPOL)
Vol. 5 No. 2 (2025): Edisi Desember 2025

Pemanfaatan Media Sosial Untuk Membentuk Personal Branding Sebagai Bentuk Komunikasi Bisnis Studi Kasus : Shella Saukia (SS)

Hutahaean, Linda Sariana (Unknown)
Silaban, Yusuf Arnawi (Unknown)
Sirait, Nathanael (Unknown)
Sinaga, Erlina Tiveen F (Unknown)
Daniel Purba, Pransisko (Unknown)
Kasih Zai, Berkat (Unknown)
Windu Sihombing, Nadya (Unknown)
Sitorus P, Lampola (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

The development of social media has led people to increasingly use these platforms to build their self-image in modern business. This study aims to analyze how Shella Saukia utilizes social media to build a personal brand that supports her business activities. This research used a qualitative approach with a case study method, analyzing content taught on various digital platforms. The results show that maintaining consistency in content themes, conveying messages clearly, and aligning personal identity and professional image significantly helps strengthen relationships with audiences, increase public trust, and support strategic and sustainable business communication and performance.

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Journal Info
Jurnal Ilmu Sosial dan Politik (JISPOL)
Website

Abbrev

sosialpolitik

Publisher

Universitas HKBP Nommensen

Subject

Humanities

Description

Jurnal Ilmu Sosial dan Ilmu Politik (JISPOL) adalah Jurnal tinjauan sejawat (peer-reviewed) yang diterbitkan oleh fakultas Ilmu Sosial dan Politik, Universitas HKBP Nommensen. Jurnal ini akan berisikan berbagai artikel ilmiah dari para akademisi, peneliti dan atau praktisi yang membahas temuan ...