<![CDATA[This study aims to describe the optimization of interactive multimedia in Social Studies (IPS) learning through the application of the POAC (Planning, Organizing, Actuating, Controlling) management functions at SMPN 187 Jakarta and SMPN 225 Jakarta. The research employed a qualitative approach with a case study design. Data were collected through interviews, observations, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings show that teachers were able to plan multimedia use based on the characteristics of Social Studies content, organize learning tools and student role distribution, implement multimedia-based instruction that promotes analytical activity through videos, animations, and discussions, and conduct formative and summative evaluations to monitor students’ understanding. Interactive multimedia was found to enhance comprehension of abstract concepts, increase learning motivation, and foster students’ critical thinking and communication skills. This study affirms that successful multimedia integration heavily depends on teachers’ managerial competence and the availability of technological infrastructure in schools.]]>
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