There are many ways to shape character in tertiary institutions, one of which is through Aswaja and NU-ness. This qualitative descriptive research using case studies with an in-depth interview method aims to analyze character building through Aswaja and NU-ness at Nahdlatul Ulama University (UNU) Blitar. In the Aswaja and NU-ness courses, several values are found that are able to make students and academics have the following characteristics. First, love for God and the universe, for example, realized through prayer, tahlil, manaqib, and others. Second, responsibility, discipline, and independence, for example, responsibility for problems that develop in society, discipline in worship, and independence in the organization. Third, tolerance and peace-loving towards others with tolerant behavior towards other cultures and reconciling conflicts. Fourth, being kind and humble is widely explained in morals (tasawuf), one of which is the tradition of kissing the hands of parents, teachers, and scholars. Fifth, leadership and justice are regulated in NU's statutes and households. Sixth, self-confidence, creativity, hard work, and never giving up, one of which is the determination to establish seven study programs. Seventh, compassion, care, and cooperation are manifested through UNU's vision and mission. Eighth, respect, and manners are manifested in NU's societal attitudes. Ninth, honesty is the realization of the obligatory nature of the apostles.
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