Free But Fantastic: The Paradox of Jateng Fair 2025's Strategy in Creating a Sustainable Tourism Ecosystem

Dita Aulia Rachma Nurul Farida (Politeknik Nest Sukoharjo)
Heri Kristanto (Politeknik Nest Sukoharjo)
Nina Mistriani (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia)

International Journal of Travel, Hospitality and Events
Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events

FREE BUT FANTASTIC: THE PARADOX OF JATENG FAIR 2025'S STRATEGY IN CREATING A SUSTAINABLE TOURISM ECOSYSTEM Dita Aulia Rachma Nurul Farida1*, Heri Kristanto2, Nina Mistriani31Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia2Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia3Tourism Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia