IZZI: Jurnal Ekonomi Islam
Vol. 5 No. 1 (2025): IZZI: Jurnal Ekonomi Islam

THE EFFECT OF PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS

Himami Firdausi (Unknown)
Nur Iftah Maufida (Unknown)

Article Info

Publish Date
30 Jan 2025

Abstract

The aim of this research is to evaluate how product quality and price influence the purchasing decisions made by female students at the Pesantren Al‑Mashduqiah Girls’ Store when choosing to buy the product. This study was conducted using a quantitative approach by distributing questionnaires to 38 participants. The results show that product quality and price have a positive and significant impact on purchasing decisions. High-quality products increase customer trust, while stable and affordable prices reduce perceived risk and encourage customer loyalty. Both factors jointly influence purchasing decisions in the boarding-school environment.

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Journal Info
IZZI: Jurnal Ekonomi Islam
Website

Abbrev

jizzi

Publisher

Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi Kraksaan Probolinggo

Subject

Economics, Econometrics & Finance

Description

IZZI: Jurnal Ekonomi Islam: Merupakan jurnal ilmiah berkala yang diterbitkan tiga kali setahun oleh Program Studi Manajemen Bisnis Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi, Kraksaan, Probolinggo. Jurnal ini menerbitkan artikel yang menarik bagi praktisi perjalanan haji dan ...