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All Journal IZZI: Jurnal Ekonomi Islam
Nur Iftah Maufida
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Economics, Econometrics & Finance

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STRATEGI KOMUNIKASI BISNIS DALAM MENINGKATKAN KUALITAS LAYANAN DI TOKO PUTRI PONDOK PESANTREN AL-MASHDUQIAH Fithri, Naylal; Firda Amelia Putri; Nur Iftah Maufida; Robiyatul Adawiyah; Roiqotul Fitria; Shevina Nazalia Rachmadini
IZZI: Jurnal Ekonomi Islam Vol. 5 No. 2 (2025): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Toko Putri at Pondok Pesantren Al-Mashduqiah serves as a provider of necessities for students and the surrounding community. In an era of increasingly fierce competition, service quality has become a key factor in attracting and retaining customers. This journal uses a literature review method to analyze various business communication strategies that can be applied to improve service quality at Toko Putri, referencing literature published after 2020. This study aims to analyze the business communication strategies implemented at Putri Store in Al-Mashduqiah Islamic Boarding School to improve service quality. Effective communication is key to attracting and retaining customers. Employee training in communication skills has proven to enhance the ability to provide friendly and responsive service. The implementation of a feedback system also provides valuable insights for management to make continuous improvements in the services provided. By implementing the right communication strategies, Toko Putri has successfully increased customer satisfaction and built strong loyalty. This study is expected to contribute to the development of business communication strategies in the retail sector, particularly in the boarding school environment. Additionally, the results of this study can serve as a reference for other stores seeking to improve service quality through effective communication.
INOVASI KEMANDIRIAN EKONOMI MELALUI KOPONTREN DI PONDOK PESANTREN AL-MASHDUQIAH Zainur Ridho; Firda Amelia Putri; Nur Iftah Maufida; Nurin Sakinati Baroroh
IZZI: Jurnal Ekonomi Islam Vol. 4 No. 3 (2024): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Penelitian ini mengkaji  manajemen inovasi melalui Koperasi Pondok Pesantren (Kopontren) di Pondok Pesantren Al-Mashduqiah, Kraksaan, Probolinggo, sebagai upaya mewujudkan kemandirian ekonomi pesantren dan pemberdayaan masyarakat sekitar. Menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi, hasil penelitian menunjukkan bahwa inovasi Kopontren meliputi pembentukan unit usaha diversifikasi (seperti produksi tahu, roti, simpan pinjam, grosir, toko, barber shop, dan wartel), pelatihan keterampilan kewirausahaan, penerapan prinsip ekonomi syariah, kemitraan strategis, pengalokasian keuntungan untuk pendidikan dan sosial, serta peningkatan manajemen profesional dengan melibatkan alumni. Inovasi ini berhasil meningkatkan pendapatan santri dan alumni hingga 30%, partisipasi masyarakat 40%, serta menciptakan multiplier effect melalui usaha mikro. Keberhasilan didukung oleh kepemimpinan visioner dan sinergi komunitas, meskipun menghadapi tantangan keterbatasan modal dan kapasitas manajerial. Model Kopontren Al-Mashduqiah direkomendasikan sebagai inspirasi bagi pesantren lain untuk membangun ekonomi syariah yang inklusif dan berkelanjutan
Co-Authors Firda Amelia Putri Fithri, Naylal Nurin Sakinati Baroroh Robiyatul Adawiyah Roiqotul Fitria Shevina Nazalia Rachmadini Zainur Ridho