ARMADA : Jurnal Penelitian Multidisiplin
Vol. 4 No. 1 (2026): ARMADA : Jurnal Penelitian Multidisplin, January 2026

Kesadaran Halal, e-WOM, dan Kepercayaan Merek dalam Minat Beli Ulang Produk Kosmetik

Nasihatin Husna (Unknown)
Rosmaniar, Asyidatur (Unknown)
Ali Imaduddin (Unknown)

Article Info

Publish Date
31 Jan 2026

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal, electronic word of mouth (e-WOM), dan kepercayaan merek terhadap minat beli ulang produk kosmetik. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner kepada 120 responden yang telah membeli dan menggunakan produk kosmetik. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa e-WOM dan kepercayaan merek berpengaruh positif dan signifikan terhadap minat beli ulang, sedangkan kesadaran halal tidak berpengaruh signifikan secara parsial. Namun, secara simultan kesadaran halal, e-WOM, dan kepercayaan merek berpengaruh signifikan terhadap minat beli ulang produk kosmetik.

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Journal Info
ARMADA : Jurnal Penelitian Multidisiplin
Website

Abbrev

armada

Publisher

Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

ARMADA : Jurnal Penelitian Multidisiplin is a multidisciplinary journal published by LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram every month a year with online version of E-ISSN 2964-2981 and can be accessed openly. This journal is a peer reviewed, open access, scientific and scholarly journal which ...