<![CDATA[This study aims to analyze the process of internalizing Islamic business ethics in building the entrepreneurial character of Management Study Program students and identify the factors that affect their success. This study uses a mixed methods approach with a sequential explanatory design, which is quantitative analysis followed by qualitative deepening. The research population is all students of the Management Study Program who have taken entrepreneurship and business ethics courses. The research sample amounted to 120 students who were selected using the proportionate random sampling technique. The quantitative instrument is in the form of a Likert scale questionnaire that measures five indicators of Islamic business ethics, namely honesty (shiddiq), trust, responsibility, justice, and blessing orientation, as well as indicators of entrepreneurial character which include independence, creativity, courage to take risks, discipline, and integrity. Qualitative instruments are in the form of in-depth interview guidelines and observation sheets on student learning activities and entrepreneurial practices. The results showed that the level of internalization of Islamic business ethics was in the high category (M = 3.82), while the entrepreneurial character of students was in the good category (M = 3.76). Regression analysis showed that the internalization of Islamic business ethics had a positive and significant effect on the formation of student entrepreneurial character (β = 0.61; p < 0.05). Qualitative data corroborate these results, that value-based learning, lecturer examples, business practice experience, and religious academic culture are the main factors in strengthening the internalization of values. On the other hand, short-term profit orientation, the influence of a pragmatic digital environment, and low value reflection are obstacles in the internalization process. The integration of quantitative and qualitative results shows that the internalization of Islamic business ethics not only shapes entrepreneurial competence, but also strengthens the moral and spiritual dimensions in students' business behavior. This study contributes to entrepreneurship and Islamic education research by providing empirical evidence on how Islamic business ethics internalization strengthens both entrepreneurial competence and moral character among university students.]]>
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