Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 18 No 2 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.2 September 2025

PENGARUH KUALITAS PELAYANAN KADER POSYANDU TERHADAP KEPUASAN IBU BAYI DAN BALITA PADA DESA MAKMUR MULIA KABUPATEN TANAH BUMBU

Budiati, Penta Lestarini (Unknown)
Mailiana, Mailiana (Unknown)
Hayati, Diana (Unknown)



Article Info

Publish Date
30 Sep 2025

Abstract

This study aims to analyze the influence of the service quality dimensions of Posyandu cadres on the satisfaction of mothers of infants and toddlers in Makmur Mulia Village, Tanah Bumbu Regency. The five SERVQUAL dimensions tested include tangibles, reliability, responsiveness, assurance, and empathy. The research method used was quantitative, with a survey approach through the distribution of questionnaires to 67 respondents. Data analysis techniques were multiple linear regression and classical assumption tests. The results showed that partially, three variables tangibles, responsiveness, and empathy significantly influenced community satisfaction. Meanwhile, reliability had no significant effect, and assurance had a negative effect. Simultaneously, all five dimensions significantly influenced community satisfaction, with a coefficient of determination (Adjusted R²) of 68.5%. Empathy was the most dominant dimension influencing satisfaction. This study concluded that the quality of Posyandu cadre services generally influences community satisfaction, particularly through a responsive and empathetic approach. These findings are expected to provide input for the sustainable improvement of Posyandu services.

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Journal Info

Abbrev

jdeb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...