Journal of Applied Artificial Intelligence in Education
Vol 1, No 2 (2026): January 2026

How AI Personalization and Feedback Shape Student Engagement: The Mediating Role of Technology Engagement

Ahmad Abdullah Aswad (Universitas Negeri Makassar)
Tegar Angbirah Parerungan (Universitas Negeri Makassar)
Elma Nurjannah (Universitas Negeri Makassar)
Muh. Akbar (Universitas Negeri Makassar)



Article Info

Publish Date
20 Jan 2026

Abstract

Higher education is rapidly adopting AI-supported learning systems, yet the effectiveness of these tools depends on how students engage with them psychologically, not merely on their availability. However, mere access to AI tools does not automatically translate into meaningful student engagement, indicating a psychological “adoption gap” between technology availability and learners’ active involvement. This study aims to test how key AI features AI usage, personalization/adaptivity, and feedback/analytics relate to student engagement, while examining technology engagement as a mediating mechanism that explains how AI features become educationally effective. Using a quantitative, non-experimental cross-sectional survey of 71 undergraduate students in Eastern Indonesia, the proposed model was analyzed using PLS-SEM (SmartPLS 4) to estimate direct and indirect effects. The model demonstrated strong predictive power, explaining 74.4% of the variance in technology engagement (R² = 0.744) and 66.4% in student engagement (R² = 0.664). AI personalization/adaptivity emerged as the strongest driver, significantly predicting technology engagement (β = 0.516, p < 0.001) and also exerting a significant direct effect on student engagement (β = 0.310, p = 0.010), whereas AI usage and feedback did not show significant direct effects on student engagement but exhibited significant indirect effects through full mediation by technology engagement. These findings imply that technology engagement functions as a “gatekeeper”: institutions should prioritize adaptive personalization and deliberately cultivate students’ sense of control, competence, and psychological involvement with AI systems, rather than relying on high usage intensity or automated feedback alone to drive engagement.

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Journal Info

Abbrev

JAAIE

Publisher

Subject

Computer Science & IT Education

Description

Applied AI in Classroom Practice, exploring practical classroom implementations such as smart content delivery, AI-powered virtual assistants, and automated learning support tools. Intelligent Tutoring Systems, focusing on adaptive AI-driven systems that personalize instruction based on individual ...