Equator Journal of Management and Entrepreneurship
Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship

Between Understanding and Applying Knowledge: The role of Generative AI Among Young Professional Workers

Zamrudi, Zakky (Unknown)
Khuzaini, Khuzaini (Unknown)
Wicaksono, Teguh (Unknown)
Badjie, Gibriel (Unknown)



Article Info

Publish Date
01 Apr 2026

Abstract

The research aims to explore how the qualities of generative AI is integrated into daily professional practice to enhance the application of cognitive skills. The research involved 261 respondent of millennials and z generation employee. The instrument development in this research were drawn from cognitive knowledge domain and media richness theory compositing the AI media richness context. From the data analysis using PLS-SEM indicates that the over-relying on generative AI at certain level can dampen the cognitive knowledge mechanism which may also called as metacognitive laziness. This condition is need to be address to ensure employee cognitive ability to not only understand specific knowledge but also contextualize the knowledge to solve daily tasks as well as the strategic problem within the work environment.

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Journal Info

Abbrev

jmdb

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Naskah merupakan hasil penelitian dan studi pustaka di bidang manajemen, ekonomi dan kewirausahaan. Bidang manajemen meliputi hasil penelitian dalam tata kelola perusahaan, pengelolaan keuangan, pengelolaan sumber daya manusia, pengelolaan pemasaran, pengelolaan produksi dan operasi, pengelolaan ...