<![CDATA[This study aims to determine how Market Day activities as part of the implementation of the Pancasila Student Profile Strengthening Project (P5) can shape the character of elementary school students. The research was conducted at SD Khazanah Ilmu with a focus on grade 5 students who actively participated in Market Day activities. The observed characters include responsibility, cooperation, courage, and initiative of students during the planning, implementation, and evaluation of activities. The method used in this research is a qualitative approach with a case study design. Data were collected through direct observation and documentation, such as sales reports, student worksheets, and teacher notes during the activities. The data were analyzed thematically to find patterns of student attitudes and behaviors that showed character transformation. The results showed that Market Day activities can be an effective medium in shaping student character. Students show positive developments such as actively cooperating, solving problems in groups, and daring to express opinions and creative ideas. In addition, with consistent teacher guidance from the beginning to the end of the activity, students are able to understand that this activity is not just buying and selling, but as a means of meaningful learning. This activity also had a positive impact not only on the group studied, but also on other students who were involved in the activity environment. Thus, Market Day is worth developing as an experiential learning method in character education in elementary schools.]]>
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