<![CDATA[This research was motivated by students' lack of understanding of the material on arithmetic operations of whole number multiplication, low student grades, and limited use of learning media. This study aims to produce and determine interactive multimedia products assisted by Canva for arithmetic operations of whole number multiplication that are valid, practical, and effective. This study is a development research using the ADDIE model (Analyze, Design, Development, Implementation, Evaluation). The data collection techniques used include interviews, questionnaires, and tests. The data analysis techniques used are the validation questionnaires from the experts, the responses from the students, and the pretest and posttest through normalized N-Gain. Based on the analysis results, the material validity score is 90% with the "very valid" category. The media expert 1 and 2 scores are 97% and 90%, also categorized as "very valid". The practicality score from participants is 88% with the "very practical" category. The N-Gain test result shows an increase in understanding of multiplication of whole numbers, with a value of 0.47, categorized as moderate. However, the effectiveness of the interactive multimedia supported by Canva is still considered low.]]>
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