This study was motivated by the importance of instilling values of tolerance and positive social behavior in elementary school students amid cultural diversity. The use of interactive visual learning media is necessary to help students in the concrete operational phase understand these abstract concepts. This study aims to examine the effect of the Light-Up Map Media on students' social behavior, both directly and through Diversity Awareness Score as a mediating variable. This study uses a quantitative approach. The research subjects are all 54 fifth-grade students at SDN Kedungdalem II. Data collection techniques use a Likert scale questionnaire. Data are analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) techniques with the help of SmartPLS 4 software.The results show that the Light-Up Map Media does not have a significant direct effect on students' social behavior. However, this media has a significant effect on diversity awareness, which in turn affects students' social behavior. This proves that diversity awareness acts as a full mediator. These findings conclude that the effectiveness of learning media in changing students' social behavior is highly dependent on the success of the process of internalizing the value of diversity awareness.
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