<![CDATA[ABSTRACT The advancement of digital technology highlights the importance of interactive learning media to improve the quality of the learning process, particularly in skill-based fields such as bridal makeup. However, learning in the cosmetology study program still relies on conventional methods that do not optimally support the visualization of techniques, resulting in low levels of student understanding and learning independence. This study aims to develop Smart Flipbook Learning-based media as an alternative solution to enhance learning quality. The method used is Research and Development (R&D) with the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. The research subjects consisted of 15 cosmetology students. The research instruments included validation sheets assessed by material experts and media experts, as well as evaluations of student learning outcomes. The results showed that the developed media achieved feasibility scores of 85.59% from material experts and 85.84% from media experts, categorized as highly feasible. In addition, student learning outcomes reached an average of 84.5%, categorized as very good. Therefore, the developed media is considered feasible and effective for bridal makeup learning. ABSTRAK Kemajuan teknologi digital menuntut inovasi media pembelajaran interaktif yang mampu meningkatkan kualitas proses belajar, khususnya pada bidang keterampilan seperti rias pengantin. Namun, pembelajaran rias pengantin pada program studi tata kecantikan masih didominasi metode konvensional yang kurang mendukung visualisasi teknik secara optimal, sehingga berdampak pada rendahnya pemahaman dan kemandirian belajar mahasiswa. Penelitian ini bertujuan mengembangkan media pembelajaran berbasis Smart Flipbook Learning sebagai solusi alternatif untuk meningkatkan kualitas pembelajaran. Metode yang digunakan adalah Research and Development (R&D) dengan model ADDIE yang meliputi tahap analisis, perancangan, pengembangan, implementasi, dan evaluasi. Subjek penelitian terdiri dari 15 mahasiswa tata kecantikan. Instrumen penelitian meliputi lembar validasi oleh ahli materi dan ahli media, serta evaluasi hasil belajar mahasiswa. Hasil penelitian menunjukkan tingkat kelayakan sebesar 85,59% dari ahli materi dan 85,84% dari ahli media dengan kategori sangat layak. Selain itu, hasil belajar mahasiswa mencapai rata-rata 84,5% dengan kategori sangat baik. Dengan demikian, media yang dikembangkan dinyatakan layak dan efektif digunakan dalam pembelajaran rias pengantin.]]>
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