This study aims to examine the influence of digital economic literacy and creativity on the entrepreneurial interest of Economics Education students, both partially and simultaneously. The study employs a quantitative approach with a causal-associative design. The sample consists of 38 students from the 2022 cohort, selected using proportionate stratified random sampling. Data were collected using a Likert-scale questionnaire and analysed using multiple linear regression. The results indicate that, when examined partially, digital economic literacy does not have a significant effect on entrepreneurial interest (t = 0.970; p = 0.339 > 0.05), whereas student creativity has a dominant effect and is marginally significant (t = 1.927; p = 0.062). Simultaneously, digital economic literacy and creativity had a significant effect on entrepreneurial interest (F = 3.810; p = 0.032 < 0.05) with a contribution of 17.88%. These findings indicate that creativity is a stronger factor than digital economic literacy in shaping students’ interest in entrepreneurship. The implications of this research emphasise the importance of strengthening creativity-oriented learning through innovative and contextual learning strategies as an effort to enhance the entrepreneurial interest of Economics Education students.
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