This study analyses the influence of spiritual beliefs, peer pressure, and Sharia financial literacy on the investment interest of FEBI UINSU students in the Sharia capital market. Using a quantitative approach with SmartPLS, the results demonstrate that all three variables have a positive and significant impact. Sharia financial literacy emerged as the dominant factor (t=3.835; p=0.000), followed by religiosity (t=3.353; p=0.001) and peer influence (t=3.322; p=0.001). An adjusted R-squared value of 0.634 indicates that these independent variables account for 63.4% of the variation in students' investment interest. This confirms that the synergy between Islamic values, social interaction, and financial understanding is key to their involvement in Sharia investment.
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