Journal of Innovative and Creativity
Vol. 6 No. 2 (2026)

Penerapan Behaviorisme Dalam Pesan Dakwah : Kajianterhadap Video “Momentum Besar Hidup Saya” Oleh Raim Laode

arfan, ahmad (Unknown)
Rayhan, Muhammad (Unknown)
Dwi Maharani, Nur Afni (Unknown)
qudratullah, qudratullah (Unknown)



Article Info

Publish Date
09 May 2026

Abstract

Overall, the combination of behaviorist theory and Islamic moral learning theory provides a more comprehensive understanding of how digital da'wah messages can influence a person's behavior. Stimuli in the form of verbal messages and personal narratives provide a powerful stimulus; responses emerge in the form of motivation and a desire to change; reinforcement arises from positive feelings after receiving the message; and motivation serves as a bridge between stimulus and response. This process then continues in the form of long-term moral habituation, resulting in stable behavioral change. Thus, digital da'wah, such as that carried out by Raim Laode, not only provides momentary inspiration but also has significant potential to shape the behavior, character, and morality of audiences through interconnected psychological and spiritual mechanisms. The integration of behaviorist theory and Islamic moral learning demonstrates that digital media can be an effective means of da'wah if managed well, combining the power of a heartfelt message, communicative delivery, and the presence of a preacher who serves as a moral role model for the audience.

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Journal Info

Abbrev

joecy

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...