<![CDATA[Innovative business models to encourage the growth of Micro, Small and Medium Enterprises (MSMEs) in Tamansari Village by utilizing local potential, namely papaya. MSMEs are business entities that are carried out productively and are not part of the main company whose existence can play a very important role in driving and advancing the economy of the local village community. This article focuses on the use of papaya as a local potential of the village to be able to have an economic impact and a productive and innovative business model through Mustofa Papaya products which are the result of innovations from Mustofa Potato products. The method used in this study is by using a qualitative method with a descriptive approach where data collection is obtained from observation, interviews, and documentation to find out and analyze the development of Tamansari Village MSMEs and the community's interest in this business field and the community as consumers.]]>
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