<![CDATA[Micro, Small, and Medium Enterprises (MSMEs), particularly those engaged in home-based snack and pastry production, play a vital role in supporting regional economies. One such enterprise, Kaliangi MSME in Sumenep, is currently facing significant challenges in building a strong visual brand identity. The core issue lies in the limited understanding of branding, coupled with the use of a previous logo that relied on generic internet templates, failing to reflect the unique character of its products. This study aims to redesign the logo as a key element of Kaliangi's visual identity, with the goal of fostering a positive brand image and enhancing customer loyalty. The method employed is based on graphic design principles, implemented through five main stages: orientation, analysis, conception, design, and implementation. The new logo is designed to be applied consistently across various promotional media, including product packaging and social media platforms. The design outcome shows a significant increase in visual appeal, particularly in packaging and promotional materials, which subsequently led to a 40% rise in customer engagement within two months. This study highlights the importance of strengthening visual branding for local MSMEs, especially in developing a brand identity that is original and aligned with the unique characteristics of the products offered.]]>
Copyrights © 2026
