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All Journal Jurnal Komunikasi Jurnal SOLMA Jurnal Riset Komunikasi Public Corner Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Anis Kurli, Anis
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep Kurli, Anis; Haris, Rillia Aisyah; Syafriyani, Ida; Sari, Raudhah Pattria; Putri, Purnama Violita; Riady, Rahman
Jurnal Riset Komunikasi Vol 7 No 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.956

Abstract

Sumenep as one of the easternmost districts on Madura Island has the most promising agro-political potential. The agricultural sector is the primary source of livelihood, both on land and in some areas. According to the statistics of the Central Statistical Authority (CST) of Sumenep district in 2021 the largest contributor of Gross Regional Domestic Product (GDP) is 39.41% as the largest agropolitical producer compared to other sectors. The agricultural area of Sumenep district reached 207.010 hectares with a total production of 828.814 tons. As for the purpose of this study is how the Marketing Communication Strategy of Tani Rubaru Group in increasing the sale of red onions as a major commodity in Sumenep district. The method used in this research uses qualitative descriptive with data collection techniques were in-depth interviews and observation. The results of this research show the marketing communication strategy carried out by Tani Rubaru Group to increase the sale of Red Onion with the development of production activities, development of processing products of various variants, development and practice in marketing activities through social media
Instagram sebagai Media Periklanan Pentingnya Hidup Bersih dan Sehat di Wilayah Pesisir Desa Tlontoraja Kecamatan Pasean Kurli, Anis; Wardita, Yulia; Elserisa, Lily; Nurul Hakim, Moh.; Andrianto, Ahmad
PUBLIC CORNER Vol 18 No 2 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i2.3041

Abstract

The importance of clean and healthy living behavior in the coastal area of Tlontoraja Village must continue to be increased, despite the increasing number of various health problems that occur. Socialization and education can use various types of social media, one of which is Instagram social media, which is now starting to be loved by all levels of society regardless of age. The research method used is qualitative research. Qualitative research is research that uses methods, steps and procedures involving several data and information obtained through several informants as subjects to obtain information and answers to phenomena that are occurring and being researched. The results of this research relate to the role of social media Instagram as an advertising medium for the importance of clean and healthy living in the Tlontoraja Coastal area, Pasean District, there are changes in people's behavioral patterns and thought patterns regarding the importance of clean and healthy living in the environment. A good environment is an environment that makes its residents calm, healthy and prosperous. To achieve this, it requires the involvement of all interested parties, one of which is the local community. Clean and healthy living behavior has made the people of the Tlontoraja Coastal District of Pasean independently play an active role in preventing disease outbreaks and improving health and keeping the environment clean from various pollution that occurs. This can minimize the emergence of various diseases that will cause health problems.
Visualization of the Values of the AL Anwar Islamic Boarding School to Improve the Personal Qualities of Santri Kurli, Anis; Hidayat, Hidayat; Hidayat, Imam; Zarnuji, Zarnuji; Norrahman, Rico
Jurnal Komunikasi Vol 18, No 1 (2024): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i1.24431

Abstract

The Industrial Revolution has changed the values of Islamic Boarding Schools which have begun to fade among students as the nation's next generation. Santri are more busy with their social media than living socially with the community in teaching and exemplifying the characteristic educational values they receive at Islamic boarding schools. In fact, the values of Islamic boarding school education have not been a reflection of improving the quality of students in society. The theory used in this research to instill Islamic boarding school values in students is visualization through documentary videos as a learning medium, so that students can easily access and remember them in everyday life. The results of this research show that there is a change in the behavior of santri in an effort to improve personal quality, namely that the santri are more motivated to learn and are happy to do good as a reflection of the santri as role models for their community. The improvement in personal quality in question is related to increasing the moral quality and knowledge of students. The true philosophy of santri is the continuation of the struggle of teachers and ulama' to guide society in religious knowledge and face increasingly competitive life
Representasi Keris Dan Pembentukan Kebijakan Baru Dalam Narasi Rebranding Pariwisata Sumenep Putra, Deny Fardiansyah; Anugerah, Ahmed David; Kurli, Anis
Jurnal Desain Komunikasi Visual Asia Vol 9 No 1 (2025): Jeskovsia 9.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v9i1.1030

Abstract

Rebranding keris as a tourism icon of Sumenep district is a new narrative that has been built by the people of Sumenep based on their assessment of the life of the people who can not be separated from the heirloom. The narrative of rebranding the keris as a tourism icon has relevance to the purpose of efforts to create a strong image impression on tourists, this is because the keris has become part of the archipelago community and even known to the world community. Based on this reality, this study aims to determine how the representation of the value of the keris in the discourse of tourism rebranding, how the visualization of the value of the keris in supporting the discourse of tourism rebranding, how the local government policy in an effort to strengthen the rebranding of the keris as a new icon of tourism in Sumenep. The method used is qualitative with semi-structured interview data collection techniques. The results of this study indicate the keris as a representation of the way of life of the people of Sumenep inherent in daily life so that the icon of the keris as a new branding can create a strong and unique image for tourist destinations, while also strengthening awareness of local cultural values. In addition, rebranding the keris as a tourism icon of Sumenep through the creation of a logo can build a self-image as a tourism centre that is different from destinations in general. Finally, the form of government support in realizing the discourse of keris rebranding as a new tourism icon can be realized through several concrete and strategic forms of support such as the creation of local government regulations.
Pelatihan Konten Manajemen Komunikasi Digital pada Entitas Wisata Mangrove Kedatim Kabupaten Sumenep berbasis Blue Economy Kurniawan, Rio; Fajar, Fajar; Kurli, Anis
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18582

Abstract

Background: The Mangrove Kedatim tourism area in Sumenep has significant potential as an environmentally-based ecotourism destination. However, it faces various challenges and issues in carrying out effective and efficient promotional activities and digital communication management. To address these challenges faced by the tourism managers, a training program on digital communication content management based on the Blue Economy was conducted. The aim was to enhance both the quantity of promotional efforts and sustainable awareness among tourism managers from various environmental backgrounds. Method: A participatory approach through workshops, practical sessions on creating digital content such as photos, videos, and narratives, as well as strengthening the understanding of the Blue Economy concept. The training activity was attended by 30 participants from various community groups around the Mangrove Kedatim area. Results: Increase in participants’ understanding by approximately 42%, based on a comparison between pre-test and post-test scores. About 80% of participants were able to produce relevant promotional digital content, and 70% committed to applying digital communication strategies in managing tourism activities. Conclusion: This training was highly effective in improving digital skills and sustainable awareness, and it holds strong potential for promoting Mangrove Kedatim tourism in a more targeted way, with positive economic and environmental impacts.
Co-Authors Andrianto, Ahmad Anugerah, Ahmed David Fajar Fajar Hidayat Hidayat Lily Elserisa Norrahman, Rico Nurul Hakim, Moh. Putra, Deny Fardiansyah Putri, Purnama Violita Riady, Rahman Rillia Aisyah Haris Rio Kurniawan Sari, Raudhah Pattria Syafriyani, Ida Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yulia Wardita Zarnuji, Zarnuji