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All Journal Jurnal Komunikasi Jurnal Pertanian Terpadu Jurnal SOLMA Jurnal Riset Komunikasi Public Corner Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Abhakte
Anis Kurli, Anis
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Agriculture, Biological Sciences & Forestry Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep Kurli, Anis; Haris, Rillia Aisyah; Syafriyani, Ida; Sari, Raudhah Pattria; Putri, Purnama Violita; Riady, Rahman
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.956

Abstract

Sumenep as one of the easternmost districts on Madura Island has the most promising agro-political potential. The agricultural sector is the primary source of livelihood, both on land and in some areas. According to the statistics of the Central Statistical Authority (CST) of Sumenep district in 2021 the largest contributor of Gross Regional Domestic Product (GDP) is 39.41% as the largest agropolitical producer compared to other sectors. The agricultural area of Sumenep district reached 207.010 hectares with a total production of 828.814 tons. As for the purpose of this study is how the Marketing Communication Strategy of Tani Rubaru Group in increasing the sale of red onions as a major commodity in Sumenep district. The method used in this research uses qualitative descriptive with data collection techniques were in-depth interviews and observation. The results of this research show the marketing communication strategy carried out by Tani Rubaru Group to increase the sale of Red Onion with the development of production activities, development of processing products of various variants, development and practice in marketing activities through social media
Instagram sebagai Media Periklanan Pentingnya Hidup Bersih dan Sehat di Wilayah Pesisir Desa Tlontoraja Kecamatan Pasean Kurli, Anis; Wardita, Yulia; Elserisa, Lily; Nurul Hakim, Moh.; Andrianto, Ahmad
PUBLIC CORNER Vol 18 No 2 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i2.3041

Abstract

The importance of clean and healthy living behavior in the coastal area of Tlontoraja Village must continue to be increased, despite the increasing number of various health problems that occur. Socialization and education can use various types of social media, one of which is Instagram social media, which is now starting to be loved by all levels of society regardless of age. The research method used is qualitative research. Qualitative research is research that uses methods, steps and procedures involving several data and information obtained through several informants as subjects to obtain information and answers to phenomena that are occurring and being researched. The results of this research relate to the role of social media Instagram as an advertising medium for the importance of clean and healthy living in the Tlontoraja Coastal area, Pasean District, there are changes in people's behavioral patterns and thought patterns regarding the importance of clean and healthy living in the environment. A good environment is an environment that makes its residents calm, healthy and prosperous. To achieve this, it requires the involvement of all interested parties, one of which is the local community. Clean and healthy living behavior has made the people of the Tlontoraja Coastal District of Pasean independently play an active role in preventing disease outbreaks and improving health and keeping the environment clean from various pollution that occurs. This can minimize the emergence of various diseases that will cause health problems.
Visualization of the Values of the AL Anwar Islamic Boarding School to Improve the Personal Qualities of Santri Kurli, Anis; Hidayat, Hidayat; Hidayat, Imam; Zarnuji, Zarnuji; Norrahman, Rico
Jurnal Komunikasi Vol 18, No 1 (2024): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i1.24431

Abstract

The Industrial Revolution has changed the values of Islamic Boarding Schools which have begun to fade among students as the nation's next generation. Santri are more busy with their social media than living socially with the community in teaching and exemplifying the characteristic educational values they receive at Islamic boarding schools. In fact, the values of Islamic boarding school education have not been a reflection of improving the quality of students in society. The theory used in this research to instill Islamic boarding school values in students is visualization through documentary videos as a learning medium, so that students can easily access and remember them in everyday life. The results of this research show that there is a change in the behavior of santri in an effort to improve personal quality, namely that the santri are more motivated to learn and are happy to do good as a reflection of the santri as role models for their community. The improvement in personal quality in question is related to increasing the moral quality and knowledge of students. The true philosophy of santri is the continuation of the struggle of teachers and ulama' to guide society in religious knowledge and face increasingly competitive life
Representasi Keris Dan Pembentukan Kebijakan Baru Dalam Narasi Rebranding Pariwisata Sumenep Putra, Deny Fardiansyah; Anugerah, Ahmed David; Kurli, Anis
Jurnal Desain Komunikasi Visual Asia Vol 9 No 1 (2025): Jeskovsia 9.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v9i1.1030

Abstract

Rebranding keris as a tourism icon of Sumenep district is a new narrative that has been built by the people of Sumenep based on their assessment of the life of the people who can not be separated from the heirloom. The narrative of rebranding the keris as a tourism icon has relevance to the purpose of efforts to create a strong image impression on tourists, this is because the keris has become part of the archipelago community and even known to the world community. Based on this reality, this study aims to determine how the representation of the value of the keris in the discourse of tourism rebranding, how the visualization of the value of the keris in supporting the discourse of tourism rebranding, how the local government policy in an effort to strengthen the rebranding of the keris as a new icon of tourism in Sumenep. The method used is qualitative with semi-structured interview data collection techniques. The results of this study indicate the keris as a representation of the way of life of the people of Sumenep inherent in daily life so that the icon of the keris as a new branding can create a strong and unique image for tourist destinations, while also strengthening awareness of local cultural values. In addition, rebranding the keris as a tourism icon of Sumenep through the creation of a logo can build a self-image as a tourism centre that is different from destinations in general. Finally, the form of government support in realizing the discourse of keris rebranding as a new tourism icon can be realized through several concrete and strategic forms of support such as the creation of local government regulations.
Pelatihan Konten Manajemen Komunikasi Digital pada Entitas Wisata Mangrove Kedatim Kabupaten Sumenep berbasis Blue Economy Kurniawan, Rio; Fajar, Fajar; Kurli, Anis
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18582

Abstract

Background: The Mangrove Kedatim tourism area in Sumenep has significant potential as an environmentally-based ecotourism destination. However, it faces various challenges and issues in carrying out effective and efficient promotional activities and digital communication management. To address these challenges faced by the tourism managers, a training program on digital communication content management based on the Blue Economy was conducted. The aim was to enhance both the quantity of promotional efforts and sustainable awareness among tourism managers from various environmental backgrounds. Method: A participatory approach through workshops, practical sessions on creating digital content such as photos, videos, and narratives, as well as strengthening the understanding of the Blue Economy concept. The training activity was attended by 30 participants from various community groups around the Mangrove Kedatim area. Results: Increase in participants’ understanding by approximately 42%, based on a comparison between pre-test and post-test scores. About 80% of participants were able to produce relevant promotional digital content, and 70% committed to applying digital communication strategies in managing tourism activities. Conclusion: This training was highly effective in improving digital skills and sustainable awareness, and it holds strong potential for promoting Mangrove Kedatim tourism in a more targeted way, with positive economic and environmental impacts.
Optimasi Identitas Visual Empu Keris melalui Totem signage untuk Meningkatkan Daya Tarik Desa Wisata Keris Aeng Tong Tong Sumenep Putra, Deni Fardiansyah; Hujairi, Ahmad Walid; Umam, Ahmad Khairul; Prasetyo, Joko; Hari, Nirwana Haidar; Agustien, Lusiana; Khoironi, Khoironi; Kurli, Anis
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20135

Abstract

Background: Aeng Tong-Tong Village in Sumenep Regency is widely recognized as a center for traditional kris craftsmanship. It is the only area in Indonesia with the largest number of kris masters (Empu), with approximately 600 practitioners officially acknowledged by UNESCO. Despite this cultural richness, the village still lacks a well-developed visual identity and information system, particularly in aspects such as directional signage, visual branding, and overall appeal to tourists and visitors. This community engagement initiative aims to design, enhance, and implement a strong visual identity for the Empu Keris, serving both as a means of cultural preservation and promotional media. Method: Methodology: The activities were carried out through several stages, including workshops on preservation and conservation techniques, digital marketing and visual promotion training, and a cultural festival culminating in the official unveiling of totem signage. These efforts were specifically directed at Through a strategic and collaborative design process, the program successfully produced visual elements that function as distinctive markers, helping visitors easily identify the kris artisans and masters in Aeng Tong-Tong Village. Conclusion: The installation of kris-shaped totem signage in Aeng Tong-Tong serves as a meaningful step toward strengthening the villageÂ’s visual identity as a cultural tourism destination, while actively preserving and honoring the ancestral heritage of the Indonesian archipelago.
Optimalisasi Desain dan Komunikasi Pemasaran melalui Platform E-Commerce Produk Bawang Merah Varietas Rubaru sebagai Komoditi Unggulan Pertanian Sumenep Kurli, Anis; Hidayat, Imam; Suharyanto, Deny Feri; Prayoga, Andika Priyas; Mubin, Alan Nuril; Putra, Deny Fardiansyah
Jurnal Pertanian Terpadu Vol 13 No 2 (2025): Jurnal Pertanian Terpadu Jilid XIII Nomor 2 Desember 2025
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v13i2.699

Abstract

The lack of a unique design concept and effective marketing communication has made it difficult for processed agricultural products, specifically Rubaru variety shallots, to compete with other products. Local producers and entrepreneurs have yet to fully leverage packaging design as a branding tool through e-commerce platforms and social media. This study aims to optimize product design and marketing communication through a digital approach to enhance competitiveness and market reach. The research uses a qualitative exploratory method and applies a design thinking approach involving the stages of empathy, problem definition, ideation, prototyping, and testing. The findings indicate that the implementation of attractive packaging design, supported by storytelling-based marketing narratives and strategic optimization of e-commerce platforms, can significantly improve the visibility and consumer interest in Rubaru variety shallot products. The study concludes that the integration of visual communication design and digital marketing on e-commerce platforms is a key strategy in elevating the potential of processed agricultural commodities. This approach helps build a strong brand image, creates appealing and informative packaging, and fosters consumer trust in Rubaru variety shallot products in the modern market.
Literasi Media Digital untuk Guru Pembimbing dan Anak Pekerja Migran Indonesia di Sanggar Bimbingan (SB) At-Tanzil Malaysia Kurli, Anis; Haris, Rillia Aisyah; Yuliastina, Roos; Arifin, Syamsul; ,, Hidayat; Putra, Deny Fardiansyah
Abhakte Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): ABHAKTE
Publisher : Fakultas Sosial dan Ilmu Politik Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/abhakte.v3i2.4760

Abstract

In its journey, digital media has given rise to important issues that need to be considered in its development. The knowledge skills in using and utilizing digital media (digital literacy) of PMI children at SB At-Tanzil Malaysia do not yet have sufficient knowledge to access digital media. The purpose of carrying out international community service activities at the At-Tanzil Malaysia Guidance Center is to increase the creativity of mentor teachers in providing teaching to PMI children at SB At-Tanzil and as a provision for Indonesian migrant workers' children in operating digital media in a healthy and appropriate manner, so that they do not make mistakes in accessing various kinds of information at the age of children. The methods used are Adult Training: this involves a more structured and formal approach, often with a focus on developing specific skills, Introduction to Digital Literacy: this includes teaching children about the positive and negative impacts of digital devices and appropriate digital usage behavior, Utilization of Learning Media: Using digital tools such as laptops or tablets as learning media, and Digital Literacy Training as a Moral Education Media. The benefits of this activity are changes in the behavior of teachers and PMI children in Malaysia who attend SB At-Tanzil towards a more creative and productive understanding of digital media. The results of this activity are being able to think critically, creatively and innovatively in learning activities, especially for supervising teachers to educate children with more enthusiasm and improve their psychomotor skills so that learning is better and easier to understand, and easy to solve problems that occur in learning.
Co-Authors ,, Hidayat Abda Abda Agustien, Lusiana Ahmad Khairul Umam Ahmad Walid Hujairi Andrianto, Ahmad Anugerah, Ahmed David Deny Fardiansyah Putra Fajar Fajar Hari, Nirwana Haidar Hidayat Hidayat Joko Prasetyo Khoironi, Khoironi Lily Elserisa Mubin, Alan Nuril Norrahman, Rico Nurul Hakim, Moh. Prayoga, Andika Priyas Putra, Deni Fardiansyah Putri, Purnama Violita Riady, Rahman Rillia Aisyah Haris Rio Kurniawan Roos Yuliastina Sari, Raudhah Pattria Suharyanto, Deny Feri Syafriyani, Ida Syamsul Arifin Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yulia Wardita Zarnuji, Zarnuji