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All Journal Jurnal Riset Komunikasi Jurnal Desainpedia
Riady, Rahman
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Arts Humanities Industrial & Manufacturing Engineering Social Sciences

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Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep Kurli, Anis; Haris, Rillia Aisyah; Syafriyani, Ida; Sari, Raudhah Pattria; Putri, Purnama Violita; Riady, Rahman
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.956

Abstract

Sumenep as one of the easternmost districts on Madura Island has the most promising agro-political potential. The agricultural sector is the primary source of livelihood, both on land and in some areas. According to the statistics of the Central Statistical Authority (CST) of Sumenep district in 2021 the largest contributor of Gross Regional Domestic Product (GDP) is 39.41% as the largest agropolitical producer compared to other sectors. The agricultural area of Sumenep district reached 207.010 hectares with a total production of 828.814 tons. As for the purpose of this study is how the Marketing Communication Strategy of Tani Rubaru Group in increasing the sale of red onions as a major commodity in Sumenep district. The method used in this research uses qualitative descriptive with data collection techniques were in-depth interviews and observation. The results of this research show the marketing communication strategy carried out by Tani Rubaru Group to increase the sale of Red Onion with the development of production activities, development of processing products of various variants, development and practice in marketing activities through social media
Perancangan Logo Sebagai Identitas UMKM KUE dan CAMILAN "Kaliangi" untuk Meningkatkan Loyalitas Pelanggan Riady, Rahman; Kurli, Anis; Putra, Deny Fardiansyah
Desainpedia: Jurnal Desain Produk dan Desain Komunikasi Visual Vol 5, No 1 (2026): Urban Design, Lifestyle & Behaviour
Publisher : Universitas Pembangunan Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/dpj.v5i1.1527

Abstract

Micro, Small, and Medium Enterprises (MSMEs), particularly those engaged in home-based snack and pastry production, play a vital role in supporting regional economies. One such enterprise, Kaliangi MSME in Sumenep, is currently facing significant challenges in building a strong visual brand identity. The core issue lies in the limited understanding of branding, coupled with the use of a previous logo that relied on generic internet templates, failing to reflect the unique character of its products. This study aims to redesign the logo as a key element of Kaliangi's visual identity, with the goal of fostering a positive brand image and enhancing customer loyalty. The method employed is based on graphic design principles, implemented through five main stages: orientation, analysis, conception, design, and implementation. The new logo is designed to be applied consistently across various promotional media, including product packaging and social media platforms. The design outcome shows a significant increase in visual appeal, particularly in packaging and promotional materials, which subsequently led to a 40% rise in customer engagement within two months. This study highlights the importance of strengthening visual branding for local MSMEs, especially in developing a brand identity that is original and aligned with the unique characteristics of the products offered.
Co-Authors Anis Kurli, Anis Deny Fardiansyah Putra Putri, Purnama Violita Rillia Aisyah Haris Sari, Raudhah Pattria Syafriyani, Ida