JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Kualitas Produk, Harga dan Waktu Tunggu Terhadap Repurchase Intention Di Mie Gacoan Kota Palu

Misra (Unknown)
Syamsul Bahri Dg. Parani (Unknown)
Umar Syarifuddin (Unknown)
Setiawan Mandala Putra (Unknown)

Article Info

Publish Date
30 Mar 2026

Abstract

This study examines the influence of product quality, price, and waiting time on repurchase intention at Mie Gacoan Palu. Using a quantitative approach, data were collected from 100 consumers who had previously made repeat purchases through a questionnaire and analyzed using multiple linear regression. The results show that price and waiting time significantly affect repurchase intention, while product quality has no significant effect. Simultaneously, all independent variables significantly influence repurchase intention. These findings imply that maintaining competitive prices and improving service efficiency are more important in encouraging repeat purchases than relying solely on product quality. Keywords: Product Quality; Price; Waiting Time; Repurchase Intention; Consumer Behavior; Customer Satisfaction; Fast-Food Restaurant; Mie Gacoan

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...