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<![CDATA[Pengaruh Popularitas Proyek dan Kualitas Informasi Proyek pada Kampanye Crowdfunding ]]>
<![CDATA[Setiawan Mandala Putra]]>;
<![CDATA[Fitriah Dwi Susilowati]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v7i1.4225
<![CDATA[This study aims to examine project popularity and project information quality on the emotions felt by potential donors, as well as how these emotions can affect the trust and intention of donating potential donors on the crowdfunding platform. Data were collected through questionnaires on 130 undergraduate students in Surabaya, Indonesia. The participants have been actively using the internet and are aware of the crowdfunding platform itself. Through SEM analysis (PLS), the results show that project popularity and project information quality have a positive effect on positive emotion and have a negative effect on negative emotion. Furthermore, positive emotion has a positive effect on trust and negative emotion has a negative effect on trust. In the end, trust has a positive effect on the intention to donate. This study supports and extends the implementation of the stimulus-organismresponse (S-O-R) theory in the crowdfunding industry context. This study states that the intention to donate can be influenced by the trust of potential donors where their trust can be influenced by the emotions they feel and the emotions they feel can be influenced by the popularity of the project and the quality of information on a project.]]>
<![CDATA[Pengaruh Nilai Pelanggan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Jasa Makeup : The Influence of Customer Value and Service Quality on Customers Satisfaction in Makeup Services ]]>
<![CDATA[Sarifuddin. T]]>;
<![CDATA[Cahyaning Raheni]]>;
<![CDATA[Setiawan Mandala Putra]]>;
<![CDATA[Ni Nyoman Lilik]]>
<![CDATA[ Jurnal Sinar Manajemen Vol. 9 No. 2: JULI 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/jsm.v9i2.2614
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari nilai pelanggan dan kualitas layanan terhadap kepuasan pelanggan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif. Lokasi penelitian ini dilakukan di Jasa Make Up Mahataksu Wedding yang beralamatkan di jalan Merpati Kota Palu. Jenis dan sumber data yang digunakan dalam penelitian ini yaitu, data primer dan data sekunder. Populasi dalam penelitian ini adalah seluruh pelanggan yang pernah menggunakan jasa Make Up Mahataksu Wedding sejak berdirinya dari tahun 2020-2022. Sampel dalam penelitian ini adalah seluruh pelanggan yang pernah menggunakan jasa Make Up Mahataksu Wedding sejak periode penelitian khususnya pelanggan untuk prosesi pernikahan (Wedding) berjumlah 40 orang. Alat analisis yang digunakan pada penelitian ini yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa nilai pelanggan dan kualitas layanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen. Selanjtunya, nilai pelanggan juga ditemukan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, artinya semakin baik nilai yang didapatkan oleh pelanggan maka akan meningkat pula kepuasan dari konsumen tersebut. Selain itu, penelitian ini juga menemukan bahwa kualitas layanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, hal ini mengartikan bahwa semakin baik dan berkualitas bentuk layanan yang diberikan maka semakin meningkat pula kepuasan dari konsumen tersebut.]]>
<![CDATA[Merger and Its Implications for Employee Motivation and Productivity at Bank Syariah Indonesia ]]>
<![CDATA[Mohammad Zeylo Auriza]]>;
<![CDATA[Erwan Sastrawan Farid]]>;
<![CDATA[Mohammad Ega Nugraha]]>;
<![CDATA[Muhammad Riswandi Palawa]]>;
<![CDATA[Setiawan Mandala Putra]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6919
<![CDATA[The purpose of this study is to analyze merger and its implications for employee motivation and productivity at Bank Syariah Indonesia. The type of research used is explanatory research. The research is conducted at Bank Syariah Indonesia in Palu City Area, the respondents in this study are employees of Bank Syariah Indonesia in Palu City. The sampling technique used by the author is non-probability sampling. The type of non-probability sampling used in this study is saturated sampling or often called census. So, the sample in this study is the entire population taken, namely all employees of Bank Syariah Indonesia Palu Area, totaling 126 employees. Data analysis in this study uses structural equation modeling through path analysis. The results show that merger has a significant effect on employee motivation at Bank Syariah Indonesia. Merger has a significant effect on productivity at Bank Syariah Indonesia. Motivation has a significant effect on productivity at Bank Syariah Indonesia. ]]>
<![CDATA[Marketing Performance pada UKM: Peran Entrepreneurial Markeeting ]]>
<![CDATA[Santi, Ira Nuriya]]>;
<![CDATA[Fadjar, Adfiyani]]>;
<![CDATA[Putra, Setiawan Mandala]]>
<![CDATA[ JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 6 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan) ]]>
Publisher : <![CDATA[STKIP Yapis Dompu ]]>
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DOI: 10.54371/jiip.v5i6.663
<![CDATA[Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk mengetahui hubungan entrepreneurial marketing dengan sales growth, market share, dan customer satisfaction. Sampel yang digunakan dalam penelitian adalah pelaku Usaha Kecil Menengah yang ada di Kota Palu. Pengambilan sampel menggunakan metode non probability sampling dengan teknik convenience. Teknik analisis data mengunakan teknik structural equation modeling dengan menggunakan alat bantu SmartPLS. Hasil analisis data bahwa hubungan entrepreneurial marketing dan sales growth positif dan signifikan. Entrepreneurial marketing dan market share memiliki hubungan yang positif dan signifikan. Serta hubungan entrepreneurial marketing dan customer satisfaction positif dan signifikan.]]>
<![CDATA[Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences ]]>
<![CDATA[Auriza, Mohammad Zeylo]]>;
<![CDATA[Setiawan Mandala Putra]]>;
<![CDATA[Nirwan, Nirwan]]>;
<![CDATA[Nugraha, Mohammad Ega]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i1.687
<![CDATA[This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism]]>
<![CDATA[Kinerja Muhammadiyah Disaster Management Center dalam Pemberdayaan UMKM yang Terkena Dampak Bencana: Performance of Muhammadiyah Disaster Management Center in Empowering Msmes Affected by the Disaster ]]>
<![CDATA[Cahyaning Raheni]]>;
<![CDATA[Setiawan Mandala Putra]]>;
<![CDATA[Nurhidayah Layoo]]>;
<![CDATA[Umar]]>;
<![CDATA[Muhammad Rahul]]>
<![CDATA[ Jurnal Sinar Manajemen Vol. 10 No. 2: JULI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/jsm.v10i2.3860
<![CDATA[Penelitian ini bertujuan untuk mengetahui mengenai peran serta kinerja dari Muhammadiyah Disaster Management Center (MDMC) dalam melakukan penanganan terhadap masyarakat yang terdampak bencana di Kabupaten Donggala. Penelitian menggunakan studi kualitatif yang sesuai dengan tujuan penelitian. Data dikumpulkan dari hasil wawancara yang terindikasi mendapatkan bantuan secara langsung yang diberikan oleh organisasi Muhammadiyah Disaster Management Center (MDMC). Pemilihan informan dilakukan dengan teknik purposive sampling. Hasil penelitian menunjukkan pada aspek Produktivitas, MDMC memiliki hasil yang sangat baik sehingga bantuan yang diberikan tepat sasaran. Dari aspek Kualitas Pelayanan pihak MDMC selalu memberikan layanan yang terbaik kepada semua masyarakat hal ini dimaksudkan agar para penerima manfaat mendapatkan kepuasan ketika mendapatkan bantuan tersebut. Responsivitas, pihak MDMC juga selalu merespon, menanggapi, dan menyelesaikan segala macam keluhan, kendala, maupun masalah yang dihadapai oleh para penerima manfaat. Responsibilitas, pihak MDMC juga melakukan pengecekan dan monitoring terhadap kemajuan bisnis yang dimiliki oleh penerima manfaat, hal ini sangat membantu para penerima manfaat dalam mengatasi masalah-masalah yang dihadapi. Terakhir, dari aspek akuntabilitas pihak MDMC selalu memberikan kepastian informasi mengenai program bantuan tersebut.]]>
<![CDATA[Edukasi Konsep Ekowisata Pada Masyarakat Pesisir Pantai Pangi Desa Masaingi Kecamatan Sindue Kabupaten Donggala ]]>
<![CDATA[Farid, Erwan Sastrawan]]>;
<![CDATA[Bachri, Syamsul]]>;
<![CDATA[Auriza, Mohammad Zeylo]]>;
<![CDATA[Irawati, Iin]]>;
<![CDATA[Putra, Setiawan Mandala]]>;
<![CDATA[Andriani, Nini]]>
<![CDATA[ AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri ]]>
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DOI: 10.36908/akm.v5i2.1251
<![CDATA[Pengembangan ekowisata di Pantai Pangi, Desa Masaingi, Kecamatan Sindue, Kabupaten Donggala, memiliki potensi besar untuk meningkatkan kesejahteraan masyarakat sekaligus menjaga kelestarian lingkungan. Namun, rendahnya pemahaman masyarakat tentang konsep ekowisata dan minimnya infrastruktur menjadi hambatan utama. Selain itu, kurangnya koordinasi antar pemangku kepentingan dan terbatasnya akses ke pasar wisata juga menghambat optimalisasi potensi ekowisata di wilayah ini. Diperlukan upaya terpadu untuk mengatasi tantangan-tantangan tersebut guna mewujudkan pengembangan ekowisata yang berkelanjutan dan bermanfaat bagi masyarakat lokal. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran masyarakat pesisir mengenai pentingnya pengelolaan pariwisata berkelanjutan melalui eduksi konsep ekowisata. Kegiatan PkM ini dilakukan dengan metode pendekatan partisipatif. Pengabdian kepada Masyarakat ini melibatkan Kelompok Sadar Wisata (POKDARWIS) dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) setempat, dengan memberikan edukasi mengenai konsep ekowisata, potensi pengembangan lokal, serta keterampilan mengelola usaha ramah lingkungan. Hasil kegiatan PkM menunjukkan 85% peserta memahami konsep ekowisata dan pentingnya pengelolaan lingkungan berkelanjutan, serta 90% memberikan umpan balik positif terkait relevansi materi pelatihan dengan kehidupan sehari-hari. PkM ini berhasil meningkatkan partisipasi masyarakat dalam upaya pelestarian lingkungan sekaligus mendukung pengembangan pariwisata berbasis lokal.]]>
<![CDATA[Exploring Internal Marketing, Employee Satisfaction, and Commitment for Customer Orientation at Anutapura Palu Hospital Moderated by Cultural Congruence ]]>
<![CDATA[Sutomo, Maskuri]]>;
<![CDATA[Putra, Setiawan Mandala]]>
<![CDATA[ International Journal of Social Science and Business Vol. 8 No. 3 (2024): August ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v8i3.77437
<![CDATA[This research aims to explore the direct influence of internal marketing on employee satisfaction, organizational commitment and consumer orientation, as well as examining the indirect impact of internal marketing on consumer orientation. An additional focus of this study is to identify the important role of cultural congruence in organizational contexts. This type of research is descriptive-causal research. This survey used 100 respondents from employees at Anutapura Hospital, Kota Palu, Sulawesi Tengah. Respondents were selected using proportional stratified sampling, which implies that the number of employees depends on the size of the division. The analysis technique that will be used in this research is the Structural Equation Modeling (SEM) analysis technique using the SmartPLS partial least squares (PLS) application. The results of this research found that internal marketing has a positive effect on employee satisfaction, organizational commitment and customer orientation in hospitals. In addition, employee satisfaction and organizational commitment were found to be able to mediate the relationship between internal marketing and customer orientation. Cultural congruence identified in this research was found to have a moderating effect on the relationship between internal marketing and employee satisfaction, but not on organizational commitment. The implications of this research are that management needs to pay greater attention to the development of effective internal marketing strategies. Apart from that, management must also consider cultural congruence in managing the organization.]]>
<![CDATA[THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION ]]>
<![CDATA[Bachri, Syamsul]]>;
<![CDATA[Putra, Setiawan Mandala]]>;
<![CDATA[Farid, Erwan Sastrawan]]>;
<![CDATA[Darman, Darman]]>;
<![CDATA[Mayapada, Arung Gihna]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2023.021.03.03
<![CDATA[Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to prove whether there is an influence between digital marketing on purchasing decisions and consumer satisfaction, the influence of purchasing decisions on consumer satisfaction, and to prove whether purchasing decisions can mediate the relationship between digital marketing and customer satisfaction. This study, using Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis to test the hypothesis. This study also using a non-probability sampling method through a judgmental sampling technique. The minimum number of samples in using SEM is 100-200 samples, and this study uses a sample of 100 respondents. The results of the study show that digital marketing influences purchasing decisions and also influences consumer satisfaction. Other findings show that purchasing decisions have a positive effect on consumer satisfaction. The research findings also show that purchasing decisions can positively mediate the relationship between digital marketing and consumer satisfaction. The findings of this study have practical implications especially transformations in digital-based marketing strategies. The use of various digital marketing strategies such as email marketing, search engine optimization, search engine marketing, content marketing, social media marketing, etc., can help companies or marketers to increase consumer decisions in making purchases which at the last can build their satisfaction.]]>
<![CDATA[Peran Labeling Dalam Meningkatkan Penjualan Produk Keripik Kelapa UMKM Desa Sibalaya Utara, Kecamatan Tanambulava, Kabupaten Sigi ]]>
<![CDATA[Afrizun Afrizun]]>;
<![CDATA[Erwan Sastrawan]]>;
<![CDATA[Setiawan Mandala Putra]]>
<![CDATA[ Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM) ]]>
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DOI: 10.36312/sasambo.v5i4.1508
<![CDATA[UMKM Mandiri Tora Tora merupakan usaha industri rumah tangga yang memproduksi buah kelapa dan diolah menjadi produk makanan yaitu Keripik Kelapa. Dengan label yang menarik dapat meningkatkan minat konsumen. Konsumen lebih tertarik dengan label daripada produk yang tidak memiliki label. Label mampu menjadi identitas dan akan masuk dalam ingatan konsumen. Hal ini sangat mempengaruhi jika berniat untuk membeli kembali. Hasil menunjukan bahwa peningkatan penjualan melalui perubahan labeling produk pada usaha industri rumah tangga yang berlokasi di Desa Sibalaya Utara Kecamatan Tanambulava kabupaten Sigi, dapat di laksanakan dengan baik meskipun masih bersifat sederhana akan tetapi dari waktu ke waktu mengalami perubahan ke arah yang lebih baik. Tujuan Pembuatan Labeling produk keripik kelapa pada UMKM Tora Tora untuk meningkatkan kualitas produk agar menjadi lebih menarik dimata para konsumen. Mitra yang terlibat dalam pembuatan olahan keripik kelapa pada UMKM Tora Tora berjumlah dua orang yakni ibu lilyana selaku pemilik Usaha dan saudara dari ibu lilyana. Metode pelaksaan kegiatan dalam pembuatan labeling produk keripik kelapa melalui observasi, sosialisasi, serta penerapan kepada pemilik UMKM Tora Tora. Hasil dari kegiatan pengabdian yang dilakukan tersebut adalah adanya peningkatan kualitas produk pada kemasan olahan keripik kelapa melalui pembuatan labeling. The Role Of Labeling In Increasing Sales Of UMKM Coconut Chip Products, North Sibalaya Village, Tanambulava District, Sigi Regency UMKM Mandiri Tora Tora is a home industry business that produces coconuts and processes them into food products, namely Coconuts Chips. An attractive label can increase consumer interest. Consumer are more interested in labels than products that do not have labels. Labels can become an identiy and will enter con sumers memories. This really influences whether you intend to buy again. The results show that sales in creased trought changes in product labeling in home industry businesses located in north Sibalaya Village, Tanambulava District, Sigi Regency. Can be implemented well even though it is still simple, but over time it changes for the better. The aim of making labeling for coconut chips products at Tora Tora MSMEs is to improve product quality so that it becomes more attractive in the eyes of consumers. There are two partners involved in making processed coconut chips at Tora Tora UMKM, namely Mrs. Lilyana as the business owner and Mrs. Lilyana’s brother. The method for implementing activities in making labeling for coconut chips products is trough observation, outreach and application to Tora Tora MSME owners. The result of the service activities carried out was an increase in product quality on processed coconut chips packaging through labeling.]]>
