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Pengaruh Popularitas Proyek dan Kualitas Informasi Proyek pada Kampanye Crowdfunding Setiawan Mandala Putra; Fitriah Dwi Susilowati
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4225

This study aims to examine project popularity and project information quality on the emotions felt by potential donors, as well as how these emotions can affect the trust and intention of donating potential donors on the crowdfunding platform. Data were collected through questionnaires on 130 undergraduate students in Surabaya, Indonesia. The participants have been actively using the internet and are aware of the crowdfunding platform itself. Through SEM analysis (PLS), the results show that project popularity and project information quality have a positive effect on positive emotion and have a negative effect on negative emotion. Furthermore, positive emotion has a positive effect on trust and negative emotion has a negative effect on trust. In the end, trust has a positive effect on the intention to donate. This study supports and extends the implementation of the stimulus-organismresponse (S-O-R) theory in the crowdfunding industry context. This study states that the intention to donate can be influenced by the trust of potential donors where their trust can be influenced by the emotions they feel and the emotions they feel can be influenced by the popularity of the project and the quality of information on a project.

Pengaruh Nilai Pelanggan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Jasa Makeup : The Influence of Customer Value and Service Quality on Customers Satisfaction in Makeup Services Sarifuddin. T; Cahyaning Raheni; Setiawan Mandala Putra; Ni Nyoman Lilik
Jurnal Sinar Manajemen Vol. 9 No. 2: JULI 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i2.2614

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari nilai pelanggan dan kualitas layanan terhadap kepuasan pelanggan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif. Lokasi penelitian ini dilakukan di Jasa Make Up Mahataksu Wedding yang beralamatkan di jalan Merpati Kota Palu. Jenis dan sumber data yang digunakan dalam penelitian ini yaitu, data primer dan data sekunder. Populasi dalam penelitian ini adalah seluruh pelanggan yang pernah menggunakan jasa Make Up Mahataksu Wedding sejak berdirinya dari tahun 2020-2022. Sampel dalam penelitian ini adalah seluruh pelanggan yang pernah menggunakan jasa Make Up Mahataksu Wedding sejak periode penelitian khususnya pelanggan untuk prosesi pernikahan (Wedding) berjumlah 40 orang. Alat analisis yang digunakan pada penelitian ini yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa nilai pelanggan dan kualitas layanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen. Selanjtunya, nilai pelanggan juga ditemukan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, artinya semakin baik nilai yang didapatkan oleh pelanggan maka akan meningkat pula kepuasan dari konsumen tersebut. Selain itu, penelitian ini juga menemukan bahwa kualitas layanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, hal ini mengartikan bahwa semakin baik dan berkualitas bentuk layanan yang diberikan maka semakin meningkat pula kepuasan dari konsumen tersebut.

Merger and Its Implications for Employee Motivation and Productivity at Bank Syariah Indonesia Mohammad Zeylo Auriza; Erwan Sastrawan Farid; Mohammad Ega Nugraha; Muhammad Riswandi Palawa; Setiawan Mandala Putra
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6919

The purpose of this study is to analyze merger and its implications for employee motivation and productivity at Bank Syariah Indonesia. The type of research used is explanatory research. The research is conducted at Bank Syariah Indonesia in Palu City Area, the respondents in this study are employees of Bank Syariah Indonesia in Palu City. The sampling technique used by the author is non-probability sampling. The type of non-probability sampling used in this study is saturated sampling or often called census. So, the sample in this study is the entire population taken, namely all employees of Bank Syariah Indonesia Palu Area, totaling 126 employees. Data analysis in this study uses structural equation modeling through path analysis. The results show that merger has a significant effect on employee motivation at Bank Syariah Indonesia. Merger has a significant effect on productivity at Bank Syariah Indonesia. Motivation has a significant effect on productivity at Bank Syariah Indonesia.

Marketing Performance pada UKM: Peran Entrepreneurial Markeeting Santi, Ira Nuriya; Fadjar, Adfiyani; Putra, Setiawan Mandala
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 6 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk mengetahui hubungan entrepreneurial marketing dengan sales growth, market share, dan customer satisfaction. Sampel yang digunakan dalam penelitian adalah pelaku Usaha Kecil Menengah yang ada di Kota Palu. Pengambilan sampel menggunakan metode non probability sampling dengan teknik convenience. Teknik analisis data mengunakan teknik structural equation modeling dengan menggunakan alat bantu SmartPLS. Hasil analisis data bahwa hubungan entrepreneurial marketing dan sales growth positif dan signifikan. Entrepreneurial marketing dan market share memiliki hubungan yang positif dan signifikan. Serta hubungan entrepreneurial marketing dan customer satisfaction positif dan signifikan.

Strategi Pengembangan Bisnis Usaha Makanan Dalam Menetapkan Harga Produk Pada Usaha Ayam Geprek D&A Ni Luh Dinda Novyanti; Setiawan Mandala Putra; Harnida Wahyuni Adda
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.

Strategi Pengembangan Bisnis Usaha Makanan Dalam Menetapkan Harga Produk Pada Usaha Ayam Geprek D&A Ni Luh Dinda Novyanti; Setiawan Mandala Putra; Harnida Wahyuni Adda
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.186

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.

Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism

Kinerja Muhammadiyah Disaster Management Center dalam Pemberdayaan UMKM yang Terkena Dampak Bencana: Performance of Muhammadiyah Disaster Management Center in Empowering Msmes Affected by the Disaster Cahyaning Raheni; Setiawan Mandala Putra; Nurhidayah Layoo; Umar; Muhammad Rahul
Jurnal Sinar Manajemen Vol. 10 No. 2: JULI 2023
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v10i2.3860

Penelitian ini bertujuan untuk mengetahui mengenai peran serta kinerja dari Muhammadiyah Disaster Management Center (MDMC) dalam melakukan penanganan terhadap masyarakat yang terdampak bencana di Kabupaten Donggala. Penelitian menggunakan studi kualitatif yang sesuai dengan tujuan penelitian. Data dikumpulkan dari hasil wawancara yang terindikasi mendapatkan bantuan secara langsung yang diberikan oleh organisasi Muhammadiyah Disaster Management Center (MDMC). Pemilihan informan dilakukan dengan teknik purposive sampling. Hasil penelitian menunjukkan pada aspek Produktivitas, MDMC memiliki hasil yang sangat baik sehingga bantuan yang diberikan tepat sasaran. Dari aspek Kualitas Pelayanan pihak MDMC selalu memberikan layanan yang terbaik kepada semua masyarakat hal ini dimaksudkan agar para penerima manfaat mendapatkan kepuasan ketika mendapatkan bantuan tersebut. Responsivitas, pihak MDMC juga selalu merespon, menanggapi, dan menyelesaikan segala macam keluhan, kendala, maupun masalah yang dihadapai oleh para penerima manfaat. Responsibilitas, pihak MDMC juga melakukan pengecekan dan monitoring terhadap kemajuan bisnis yang dimiliki oleh penerima manfaat, hal ini sangat membantu para penerima manfaat dalam mengatasi masalah-masalah yang dihadapi. Terakhir, dari aspek akuntabilitas pihak MDMC selalu memberikan kepastian informasi mengenai program bantuan tersebut.

Edukasi Konsep Ekowisata Pada Masyarakat Pesisir Pantai Pangi Desa Masaingi Kecamatan Sindue Kabupaten Donggala Farid, Erwan Sastrawan; Bachri, Syamsul; Auriza, Mohammad Zeylo; Irawati, Iin; Putra, Setiawan Mandala; Andriani, Nini
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1251

Pengembangan ekowisata di Pantai Pangi, Desa Masaingi, Kecamatan Sindue, Kabupaten Donggala, memiliki potensi besar untuk meningkatkan kesejahteraan masyarakat sekaligus menjaga kelestarian lingkungan. Namun, rendahnya pemahaman masyarakat tentang konsep ekowisata dan minimnya infrastruktur menjadi hambatan utama. Selain itu, kurangnya koordinasi antar pemangku kepentingan dan terbatasnya akses ke pasar wisata juga menghambat optimalisasi potensi ekowisata di wilayah ini. Diperlukan upaya terpadu untuk mengatasi tantangan-tantangan tersebut guna mewujudkan pengembangan ekowisata yang berkelanjutan dan bermanfaat bagi masyarakat lokal. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran masyarakat pesisir mengenai pentingnya pengelolaan pariwisata berkelanjutan melalui eduksi konsep ekowisata. Kegiatan PkM ini dilakukan dengan metode pendekatan partisipatif. Pengabdian kepada Masyarakat ini melibatkan Kelompok Sadar Wisata (POKDARWIS) dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) setempat, dengan memberikan edukasi mengenai konsep ekowisata, potensi pengembangan lokal, serta keterampilan mengelola usaha ramah lingkungan. Hasil kegiatan PkM menunjukkan 85% peserta memahami konsep ekowisata dan pentingnya pengelolaan lingkungan berkelanjutan, serta 90% memberikan umpan balik positif terkait relevansi materi pelatihan dengan kehidupan sehari-hari. PkM ini berhasil meningkatkan partisipasi masyarakat dalam upaya pelestarian lingkungan sekaligus mendukung pengembangan pariwisata berbasis lokal.

Exploring Internal Marketing, Employee Satisfaction, and Commitment for Customer Orientation at Anutapura Palu Hospital Moderated by Cultural Congruence Sutomo, Maskuri; Putra, Setiawan Mandala
International Journal of Social Science and Business Vol. 8 No. 3 (2024): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i3.77437

This research aims to explore the direct influence of internal marketing on employee satisfaction, organizational commitment and consumer orientation, as well as examining the indirect impact of internal marketing on consumer orientation. An additional focus of this study is to identify the important role of cultural congruence in organizational contexts. This type of research is descriptive-causal research. This survey used 100 respondents from employees at Anutapura Hospital, Kota Palu, Sulawesi Tengah. Respondents were selected using proportional stratified sampling, which implies that the number of employees depends on the size of the division. The analysis technique that will be used in this research is the Structural Equation Modeling (SEM) analysis technique using the SmartPLS partial least squares (PLS) application. The results of this research found that internal marketing has a positive effect on employee satisfaction, organizational commitment and customer orientation in hospitals. In addition, employee satisfaction and organizational commitment were found to be able to mediate the relationship between internal marketing and customer orientation. Cultural congruence identified in this research was found to have a moderating effect on the relationship between internal marketing and employee satisfaction, but not on organizational commitment. The implications of this research are that management needs to pay greater attention to the development of effective internal marketing strategies. Apart from that, management must also consider cultural congruence in managing the organization.

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