Eduturisma Journal of Social Science
Vol 6 No 2 (2022): Eduturisma

Peran Search Engine Terhadap keputusan Pemesanan Hotel di Masa Pandemi Covid-19

parlagutan silitonga (Unknown)
Lalu Aswadi Jaya (Unknown)
Sigit Dani Nugroho (Unknown)

Article Info

Publish Date
08 Sep 2022

Abstract

This study aims to analyze the role of brand image, service quality and Reputation Performance Score in determining hotel bookings in Jakarta during the pandemic. The study population covered all guests who stayed at the research object with purposive sampling techniques. While the applied analysis method is descriptive. The results of the study explained that online booking is dominated by online travel agents. The implications of this research are that managers will intensify treating and updating information to online travel entrepreneurs.

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Journal Info
Eduturisma Journal of Social Science
Website

Abbrev

eduturisma

Publisher

Universitas Asa Indonesia

Subject

Description

EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal ...