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All Journal Jurnal Manajemen Teknologi Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis
Parlagutan Silitonga
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Developing the Model of National Qualification Framework: A Case Study for Fifth Level in Tours and Travel Diploma Silitonga, Parlagutan; Eriyatno, Eriyatno; Sukandar, Dadang; Panjaitan, Nurmala
Jurnal Manajemen Teknologi Vol 12, No 2 (2013)
Publisher : SBM ITB

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Abstract

The main goal of this paper is to obtain the model of fifth level of national qualification framework (NQF) in tours and travel diploma. The soft system methodology  is applied by using some methods. They are analytic network process (ANP), root definition, rich picture, elements and their interrelationships. The experts confirmed the model of fifth level qualification can be obtained, provided that Ministry of Tourism develop the scheme together with National Certification Authority. The approved scheme endorsed by Ministry of Education to be implemented in tourism college. Meanwhile, Education National Standard Body shall issue the guidelines for the scheme. The Higher Education Accreditation Body refers to this scheme during accreditation     process. The college conducts the planning, execution on the scheme based on competence training and assessment. On the other hand student shall proactive  to practice and prove their ability and competencies. The Ministry of labour issuing the recruitment and remuneration guidelines for qualification, while tours and travel companies inform student about the job vacancy.Key words: Assessment, diploma, Level of qualification,scheme,Tours and  Travel
Pengaruh Citra Merek Terhadap Loyalitas Perguruan Tinggi Melalui Social Media Customer Engagement dan Kepuasan Pelanggan Darmadi, Roby; Silitonga, Parlagutan; Kristiadi, Al Agus
Jurnal Ilmu Manajemen Vol 11, No 1 (2021): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v11i1.3430

Abstract

This study aims to analyze the influence of brand image on the brand loyalty of private universities mediated by social media customer engagement and customer satisfaction. This research is a quantitative research using nonprobability sampling. 218 students and alumni of a tourism college in Jakarta were used as respondents to fill out the questionnaire. The data analysis method used is Structural Equation Model  (SEM). The results revealed that brand image directly has a significant effect on brand loyalty. Social media customer engagement and customer satisfaction are indirect mediators that significantly affect brand image to brand loyalty.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA DAN KINERJA KARYAWAN HOTEL BERBINTANG DI JAKARTA Puspasari, Fitri Juni; Silitonga, Parlagutan; Efendi, Efendi

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.738 KB) | DOI: 10.31955/mea.v3i1.1196

Abstract

Perkembangan industri perhotelan di Indonesia khususnya di Jakarta dirasakan semakin maju dan pesat saat ini membawa dampak persaingan yang semakin tajam, saat ini di Jakarta terdapat banyak hotel berbintang. Untuk meningkatkan daya saing, hotel dituntut memiliki layanan yang dapat menjamin kepuasan para pelanggannya. Kualitas pelayanan yang baik dapat dicapai melalui kinerja dan produktivitas karyawan yang baik juga. Perusahaan perlu memperhatikan faktor-faktor yang mempengaruhinya seperti budaya organisasi dan kompensasi. Tujuan dari penelitian ini adalah untuk mengetahui hubungan budaya organisasi, kompensasi, produktivitas dan kinerja karyawan pada hotel berbintang di Jakarta. Penelitian ini dilakukan pada salah satu hotel berbintang 4 di Jakarta dengan 130 responden sebagai sampelnya. Penelitian ini menggunakan teknik purposive sampling, dengan metode penelitian analisis jalur dan dibantu menggunakan program SPSS versi 22. Hasil penelitian menunjukkan bahwa budaya organisasi dan kompensasi secara signifikan berpengaruh langsung terhadap kinerja dan produktivitas kerja karyawan. Produktivitas kerja karyawan juga menjadi variabel yang memediasi pengaruh antara buadaya organisasi dan kompensasi terhadap kinerja karyawan.
Mempercepat Keputusan Pembelian Melalui Peran Mediasi Citra Merek di Fore Coffee Kelapa Gading Eva Hubaydillah; Parlagutan Silitonga
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and prove the effect of product quality and price perceptions on purchasing decisions through brands at Fore Coffee Kelapa Gading. The population in this study were customers of Fore Coffee Kelapa Gading. The sampling technique used an accidental sampling of as many as 132 respondents. The data collection method used a questionnaire distributed to respondents. Meanwhile, hypothesis testing includes path analysis with the help of SmartPLS 3.0. The results of this study that product quality and price perception directly have a positive and significant effect on brand image, price perception and brand image have a positive and significant effect on purchasing decisions, and there is significant indirect effect of product quality on purchasing decisions through brand image. However, product quality has no significant effect on purchasing decisions. The result of the coefficient of determination on the brand image is 61.9% and the purchase decision is 70.9%.
MENINGKATKAN KEPUASAN PELANGGAN MELALUI PERAN MEDIASI KEPUTUSAN PEMBELIAN DI AYAM BAKAR KALASAN WONG YOGYA, CIANGSANA Dinda Putri Mardatilah; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of quality of product and price perception on customer satisfaction through purchase decision at Ayam Bakar Kalasan Wong Yogya, Ciangsana. Using primary data obtained from 132 respondents at Ayam Bakar Kalasan Wong Yogya, Ciangsana. The data analysis methods used in this study are validity tests and reliability tests. While hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses quantitative descriptive methode, namely by analyzing data using SmartPLS 3.0. This study shows that product quality and price perception have a positive and significant impact on purchasing decision. Meanwhile, product quality and price perception have a positive and significant effect on customer satisfaction and purchase decisions have a significant effect on customer satisfaction. Keywords : Customer Satisfaction; Price Perception; Purchase Decision; Quality Product
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI PROMOSI BERKELANJUTAN PADA SEPATU LOKAL GEOFF MAX DI GEOFF MAX STORE KEMANG Eva Nur Fitasari; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to prove the influence of product quality, and brand image on purchasing decisions through promotions at Geoff Max Store Kemang. The population in this study were customers who bought shoes at Geoff Max Store Kemang. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents, with quantitative methods. Meanwhile, hypothesis testing structural equation model with the help of SmartPLS 3.0. The results of this study brand image and sustainable promotion directly have a positive and significant effect on purchasing decisions, brand image indirectly has a positive and significant effect on customer decisions through sustainable promotion. However, product quality does not have a significant effect on purchasing decisions and product quality indirectly does not have a significant effect on purchasing decisions through sustainable promotion. Keywords : Product Quality, Brand Image, Sustainable Promotion, and Purchasing Decision
Meningkatkan Keputusan Pembelian Tisu Paseo Melalui Peran Mediasi Citra Merek Di Lottemart Kelapa Gading Jakarta Utara Nadha Ayu Andini; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to find out how the role of brand image is a mediating variable between product quality and price perception of purchasing decisions on Paseo wipes at Lottemart Kelapa Gading, North Jakarta. The population in this study was all customers of Lottemart Kelapa Gading. The method used in the research is the quantitative method. This study used primary data obtained from the questionnaire. The sample used in this study was 155 respondents consisting of customers who had purchased at least 2 times using purposive sampling techniques that had been tested for validity and reliability. Data analysis using SmartPLS 3.0. The results of this study show that product quality affects the brand image. Price perception affects purchasing decisions. Product quality affects purchasing decisions. Price perception affects the brand image. Meanwhile, the brand image has no effect on purchasing decisions. On the other hand, product quality and price perception do not affect purchasing decisions through brand image mediation. Keywords: Product Quality, Price Perception, Brand Image, Purchasing Decision
Meningkatkan Repurchase Intention Melalui Peran Mediasi Perceived Value: Studi Kasus di Miss Unicorn Cafe Bekasi Rosmawati; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze the effect of service quality and atmosphere on repurchase intentions through perceived value. The population of this study was buyers who had visited Miss Unicorn Cafe Bekasi, using primary data obtained from 150 respondents at Miss Unicorn Cafe. The method used to analyze the data in this study is PLS-SEM. Meanwhile, hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses a quantitative descriptive method, namely by analyzing data using SmartPLS 3.0. The results showed that overall the quality of service and atmosphere had a significant effect on repurchase intention through perceived value. The role of mediation that is considered valuable has played a strong influence and therefore this model is highly recommended to be maintained by management of Miss Unicorn Cafe. Keywords : Service Quality, Atmosphere, Perceived Value, Repurchase Intention
PENGARUH SELF EFFICACY DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN MANHATTAN HOTEL JAKARTA ELSAY JULIE PRASTICA; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of self efficacy and compensation on employee performance. In addition, this study also aims to analyze the effect of job satisfaction mediation variables on the relationship between self efficacy, compensation and employee performance. Data analysis uses the path analysis method with a study population of 100 respondents. The data used in this study are primary data obtained directly from questionnaire answers from employees. The results of the study showed that self efficacy has a positive and significant effect on employee performance, but has no positive and insignificant effect on job satisfaction. Compensation only has a significant effect on employee performance, but has a positive and significant effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction is not able to mediate self efficacy with employee performance, but is able to mediate compensation positively and significantly with employee performance.
Meningkatkan Kepuasan Pelanggan Melalui Peran Mediasi Kepercayaan Studi Kasus di Sleepless Owls Coffee Tebet Ulfa Dwi Lestari; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of product quality and service quality on customer satisfaction through mediation of trust in Sleepless Owls Coffee Tebet. The respondents included in the study were Sleepless Owls Coffee customers who had come at least 2 times and bought food products. Purposive sampling is an option in sampling with a total of 150 respondents. This study uses a quantitative analysis method through path analysis with SmartPLS 3.0. Based on the results of the path coefficient analysis test, there is a significant effect of product quality and service quality on customer satisfaction. Significant influence of product quality and service quality on trust. The significant effect of trust on customer satisfaction and the existence of a significant indirect effect between product quality and service quality on customer satisfaction through trust mediation.
Co-Authors Achmadi, Rudhi Ade Kurniawan Agus Kristiadi, Al. Agus Riyanto agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Fitri Juni Puspasari Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Sibarani, Elfrida Dwiputri Roniuli Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Ulfa Dwi Lestari