This study aims to analyze the mediating role of citizen satisfaction in the relationship between service quality and institutional trust toward service usage intentions at the Public Service Mall (MPP) of Boyolali Regency. It addresses a notable research gap by positioning trust as a critical psychological antecedent to satisfaction, a dimension frequently overlooked in extant literature that heavily emphasizes technical performance metrics. Employing a quantitative research design, data were gathered from 200 respondents who actively utilized the integrated services. Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the structural paths. The empirical results demonstrate that both service quality and trust exert a positive and significant influence on citizen satisfaction. Furthermore, citizen satisfaction functions as a robust mediator that significantly drives the behavioral intention to reuse government services in an integrated environment. Practically, these findings suggest that regional governments must transition from mere administrative efficiency toward relationship-based governance to sustain long-term public service innovations.
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