Nusantara Hasana Journal
Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023

PENGARUH KAJIAN EKONOMI KREATIF BERBASIS BUDAYA LOKAL SEBAGAI UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DESA BENOA

Anak Agung Istri Setiari JMH (Universitas Teknologi Indonesia)
I Made Sujana (Universitas Teknologi Indonesia)
Ni Luh Wulani Parwati (Universitas Teknologi Indonesia)
Putu Ratna Windusara Putri (Universitas Teknologi Indonesia)



Article Info

Publish Date
07 Nov 2023

Abstract

This study aims to analyze the influence of local culture-based creative economy on increasing community income in Benoa Village, Badung Regency, Bali. Benoa Village possesses various local cultural potentials that can be developed as creative economic resources, including performing arts, traditional crafts, local culinary products, and cultural activities related to tourism. This research employed a descriptive quantitative approach using a survey method. Data were collected through observation, interviews, documentation, and questionnaires distributed to creative economy actors in Benoa Village. Data analysis was conducted using simple regression analysis to determine the relationship between local culture-based creative economy and community income improvement. The findings indicate that the local culture-based creative economy has a positive and significant effect on community income. The development of community creativity supported by cultural preservation can create employment opportunities, increase product value, expand market access, and strengthen local identity. Therefore, collaboration among village governments, communities, and business actors is necessary to strengthen a sustainable creative economy ecosystem.

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Journal Info

Abbrev

nhj

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...