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PERAN BADAN USAHA MILIK DESA (BUMDes) DALAM MENDORONG PERTUMBUHAN EKONOMI MASYARAKAT DESA KUTUH KABUPATEN BADUNG Anak Agung Istri Setiari JMH; Putu Ratna Windusara Putri; I Made Sujana; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2089

Village-Owned Enterprises (BUMDes) are important instruments in rural economic development aimed at improving community welfare through the independent management of local resources. This study aims to analyze the role of BUMDes in promoting economic growth among the community of Kutuh Village, Badung Regency. The research employs a descriptive qualitative approach through a literature review of scientific journals, regulations, and relevant documents concerning BUMDes management in Kutuh Village. The findings indicate that BUMDes in Kutuh Village plays a significant role in increasing village-generated revenue, creating employment opportunities, developing the tourism sector, and empowering local communities through various productive business units. The success of BUMDes in Kutuh Village is supported by strong collaboration among the village government, local community, and customary institutions in managing village resources. Nevertheless, several challenges remain, including the need to improve human resource capacity, business innovation, and adaptation to the digital economy. Therefore, strengthening institutional capacity and enhancing managerial competencies are necessary to ensure the sustainable contribution of BUMDes to rural economic growth.

PENGARUH KAJIAN EKONOMI KREATIF BERBASIS BUDAYA LOKAL SEBAGAI UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DESA BENOA Anak Agung Istri Setiari JMH; I Made Sujana; Ni Luh Wulani Parwati; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2090

This study aims to analyze the influence of local culture-based creative economy on increasing community income in Benoa Village, Badung Regency, Bali. Benoa Village possesses various local cultural potentials that can be developed as creative economic resources, including performing arts, traditional crafts, local culinary products, and cultural activities related to tourism. This research employed a descriptive quantitative approach using a survey method. Data were collected through observation, interviews, documentation, and questionnaires distributed to creative economy actors in Benoa Village. Data analysis was conducted using simple regression analysis to determine the relationship between local culture-based creative economy and community income improvement. The findings indicate that the local culture-based creative economy has a positive and significant effect on community income. The development of community creativity supported by cultural preservation can create employment opportunities, increase product value, expand market access, and strengthen local identity. Therefore, collaboration among village governments, communities, and business actors is necessary to strengthen a sustainable creative economy ecosystem.

PENGUATAN KAPASITAS KELOMPOK USAHA MIKRO MELALUI DIGITAL MARKETING DI DESA UNGASAN KECAMATAN KUTA SELATAN Anak Agung Istri Setiari JMH; Putu Ratna Windusara Putri,; I Made Sujana; Yoviniani Yevri Yanseni
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2091

This community service program aims to increase the capacity of micro-enterprise groups in Ungasan Village, South Kuta District, through the use of digital marketing as a business development strategy. The main problems faced by micro-enterprises include limited knowledge of digital marketing, poor social media management skills, and the suboptimal use of digital platforms to expand markets. Digital marketing can expand market reach and increase the competitiveness of MSMEs. The community service program was implemented through counseling, training, and mentoring on the practical use of business social media, marketplaces, and the creation of digital promotional content. The results of the activity showed an increase in participants' understanding of digital marketing strategies and an increase in their ability to utilize digital technology to support micro-enterprises.

PERAN PEREMPUAN DALAM PENGEMBANGAN USAHA MIKRO DAN PENINGKATAN PENDAPATAN KELUARGA DI DESA KUTUH KABUPATEN BADUNG Putu Ratna Windusara Putri; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2092

Women play a strategic role in strengthening household economies through their participation in micro-enterprises. This study aims to analyze the role of women in micro business development and their contribution to increasing family income in Kutuh Village, Badung Regency. The research employed a qualitative descriptive approach through observation, interviews, and documentation involving women entrepreneurs engaged in culinary businesses, handicrafts, trade, and tourism-supporting activities. The findings indicate that women significantly contribute to household income, business sustainability, and local economic development. Women entrepreneurs not only function as income earners but also as household financial managers and economic decision-makers. Factors supporting business development include access to local markets, tourism growth, family support, and entrepreneurial motivation. However, limited capital, marketing networks, and digital business skills remain major challenges. The study concludes that empowering women through entrepreneurship training, digital literacy enhancement, and financial access support can improve micro-enterprise performance and family welfare in Kutuh Village.

ANALISIS RANTAI NILAI EKONOMI PRODUK KERAJINAN LOKAL SEBAGAI PENUNJANG PARIWISATA DI KAWASAN NUSA DUA Putu Ratna Windusara Putri; I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2097

The development of the tourism sector in the Nusa Dua area has created significant economic opportunities for local handicraft businesses. However, the economic contribution of handicraft products to the tourism industry still faces several challenges, particularly regarding the unequal distribution of added value along the production chain. This study aims to analyze the economic value chain of local handicraft products as a supporting component of tourism in the Nusa Dua area. The research employed a qualitative descriptive approach using value chain analysis covering raw material procurement, production, distribution, marketing, and tourist consumption stages. Data were collected through observation, in-depth interviews, and documentation studies involving handicraft producers, souvenir traders, and tourism destination managers. The findings reveal that the highest added value is generated during marketing and direct sales to tourists, while artisans as primary producers receive relatively low profit margins. Product quality, design innovation, market accessibility, and digital technology utilization are identified as key determinants of economic value enhancement. The study recommends strengthening collaboration among government agencies, tourism industry stakeholders, and local artisans to establish a more inclusive and sustainable value chain.

DAMPAK ALIH FUNGSI LAHAN TERHADAP KETAHANAN EKONOMI RUMAH TANGGA PETANI DI DESA-DESA SEKITAR KAWASAN NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; Anak Agung Istri Setiari JMH
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2100

The rapid development of the tourism sector in the Nusa Dua area, Badung Regency, Bali, has accelerated the conversion of agricultural land into residential, tourism accommodation, commercial, and service areas. This phenomenon has generated complex impacts on the socio-economic conditions of farmer households in villages surrounding Nusa Dua. This study aims to analyze the impact of land use conversion on the economic resilience of farmer households, identify the driving factors behind land conversion, and examine adaptation strategies employed by farmer households to sustain their livelihoods. The research applies a descriptive qualitative approach supported by quantitative data collected through in-depth interviews, field observations, and documentation. The findings indicate that land conversion has reduced productive agricultural land, decreased the contribution of agriculture to household income, and increased dependence on non-agricultural sectors, particularly tourism. Nevertheless, several farmer households have improved their economic resilience through livelihood diversification, small business investments, and employment opportunities in the tourism service sector. This study concludes that land conversion simultaneously produces both positive and negative effects on the economic resilience of farmer households. Therefore, sustainable land conversion control policies and local economic empowerment programs are required to ensure balanced regional development.

PENGARUH INVESTASI PARIWISATA TERHADAP PERUBAHAN STRUKTUR MATA PENCAHARIAN MASYARAKAT DESA DI SEKITAR NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2104

Tourism investment has become one of the main drivers of economic growth in the Nusa Dua area, Bali. The development of tourism facilities such as hotels, restaurants, shopping centers, and supporting infrastructure has created new economic opportunities for surrounding village communities. This study aims to analyze the effect of tourism investment on changes in the livelihood structure of village communities around Nusa Dua. A quantitative approach with a survey method was employed involving residents living in villages surrounding the Nusa Dua tourism area. Data were analyzed using descriptive and inferential techniques to identify occupational shifts before and after tourism investment expansion. The findings indicate that tourism investment significantly influences the transformation of livelihoods from primary sectors, particularly agriculture and fisheries, to tourism-related service sectors. This transformation has increased household income and employment opportunities; however, it has also generated challenges such as the reduction of productive land, economic dependency on tourism, and socio-cultural changes. Therefore, sustainable and community-based tourism development policies are required to ensure that economic benefits are distributed equitably while maintaining social and environmental sustainability.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM KULINER DALAM MENDUKUNG INDUSTRI PARIWISATA NUSA DUA Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; I Made Sujana; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2107

This study aims to analyze the factors influencing the success of culinary Micro, Small, and Medium Enterprises (MSMEs) in supporting the tourism industry in Nusa Dua, Bali. Culinary MSMEs play a strategic role in enhancing tourist destination attractiveness through food and beverage products that reflect local cultural identity. This research employed a quantitative approach using survey techniques involving culinary MSME owners in Nusa Dua. Data were analyzed through descriptive analysis and multiple linear regression. The findings indicate that product quality, menu innovation, service quality, digital marketing, and government support have positive and significant effects on the success of culinary MSMEs. Service quality emerged as the most dominant factor because tourists tend to evaluate their overall consumption experience when selecting culinary businesses. The results suggest that improving entrepreneurial competencies, utilizing digital technologies, and strengthening collaboration with the tourism sector are essential strategies for enhancing the competitiveness of culinary MSMEs in tourism destinations. This study is expected to provide valuable insights for local governments, business actors, and researchers in developing sustainable MSME sectors.

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