Nusantara Hasana Journal
Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024

MODEL PEMBERDAYAAN EKONOMI BERBASIS COMMUNITY-BASED TOURISM BAGI MASYARAKAT DESA DI SEKITAR KAWASAN NUSA DUA

I Made Sujana (Universitas Teknologi Indonesia)
Fahmi Tanjung (Universitas Teknologi Indonesia)
Putu Ratna Windusara Putri (Universitas Teknologi Indonesia)
Ni Luh Wulani Parwati (Universitas Teknologi Indonesia)



Article Info

Publish Date
10 Jul 2024

Abstract

The rapid growth of tourism in Nusa Dua, Bali, has contributed significantly to regional economic development. However, the benefits of tourism are not always distributed evenly among communities living in surrounding villages. This study aims to formulate a Community-Based Tourism (CBT)-based economic empowerment model for village communities around the Nusa Dua tourism area. The research employed a qualitative descriptive approach through observations, interviews, focus group discussions, and document analysis involving village officials, tourism actors, local business groups, and community leaders. The findings reveal that community participation, institutional strengthening, local entrepreneurship development, digital marketing, and collaboration among stakeholders are key components of sustainable economic empowerment. The proposed model integrates community participation, local resource optimization, institutional support, and sustainable tourism governance. This model is expected to improve community welfare, increase local economic resilience, and strengthen the competitiveness of tourism villages surrounding Nusa Dua.

Copyrights © 2024






Journal Info

Abbrev

nhj

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...