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ANALISIS PENGARUH KUNJUNGAN WISATAWAN TERHADAP PERMINTAAN PRODUK LOKAL MASYARAKAT DESA ADAT BUALU Fahmi Tanjung; I Made Sujana; Putu Ratna Windusara Putri; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2093

Tourism development in Bali has significantly contributed to the growth of local economic activities, particularly in traditional villages that maintain cultural authenticity. Bualu Traditional Village, located in South Kuta District, Badung Regency, has experienced a substantial increase in tourist arrivals, creating opportunities for the development of local products such as handicrafts, culinary products, traditional fabrics, and cultural souvenirs. This study aims to analyze the influence of tourist visits on the demand for local products in Bualu Traditional Village. This research employed a quantitative descriptive approach. Data were collected through observations, interviews, questionnaires, and documentation involving local business actors and community members engaged in tourism-related activities. The data were analyzed using descriptive analysis and simple linear regression techniques. The results indicate that tourist visits have a positive and significant influence on the demand for local products. Increasing tourist arrivals contribute directly to higher sales volumes, business income, and the diversification of local products. The sustainability of local product demand is also supported by cultural preservation, community participation, and the development of creative economy initiatives. Therefore, strengthening local product competitiveness through innovation, digital marketing, and stakeholder collaboration is necessary to maximize the economic benefits of tourism.

PELATIHAN PENYUSUNAN RENCANA BISNIS (BUSINESS PLAN) BAGI WIRAUSAHA MUDA DI DESA KUTUH, KECAMATAN KUTA SELATAN, KABUPATEN BADUNG Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 5 (2022): Nusantara Hasana Journal, October 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i5.2094

This community service program aimed to improve the ability of young entrepreneurs to prepare systematic and applicable business plans in Kutuh Village, South Kuta District, Badung Regency. The main problems faced by young entrepreneurs include limited knowledge of business planning, market analysis, marketing strategies, financial management, and business proposal preparation. The program was implemented through socialization, training sessions, mentoring, group discussions, and practical business plan development activities. The participants consisted of 30 young entrepreneurs who either owned businesses or were in the process of starting new ventures. The results indicated significant improvements in participants’ understanding of business planning concepts, SWOT analysis, marketing strategies, and financial management. Furthermore, participants successfully developed simple business plan documents that could serve as practical guidelines for running and expanding their businesses. This program positively contributed to enhancing entrepreneurial capacity among young people in Kutuh Village and encouraged the establishment of more structured and sustainable business ventures.

ANALISIS KEBERLANJUTAN EKONOMI MASYARAKAT LOKAL DALAM MENGHADAPI DOMINASI INVESTASI PARIWISATA DI KAWASAN NUSA DUA KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2095

The Rapid Growth Of Tourism Investment In The Nusa Dua Area Has Significantly Contributed To Regional Economic Development. However, The Dominance Of Large-Scale Tourism Investments Also Presents Challenges To The Economic Sustainability Of Local Communities. This Study Aims To Analyze The Sustainability Of Local Community Economies In Facing Tourism Investment Domination In Nusa Dua, Badung Regency. The Research Employed A Descriptive Qualitative Approach Supported By Quantitative Data Collected Through Surveys, Interviews, Observations, And Documentation. The Respondents Consisted Of 50 Local Community Members Engaged In Tourism-Related Economic Activities. The Findings Indicate That Tourism Investment Has Generated Positive Impacts Through Employment Opportunities, Increased Income, And Business Expansion. Nevertheless, Challenges Remain Regarding Unequal Access To Economic Opportunities, Increasing Competition, And The Limited Capacity Of Local Businesses To Compete With Larger Investors. Strengthening Local Entrepreneurship, Improving Human Resource Quality, And Implementing Inclusive Tourism Policies Are Essential Strategies To Maintain Economic Sustainability. The Study Concludes That Collaboration Among Government, Investors, And Local Communities Is Crucial For Achieving Sustainable And Equitable Tourism Development.

PENINGKATAN KOMPETENSI PELAKU USAHA SOUVENIR DALAM MENGHADAPI PERSAINGAN INDUSTRI PARIWISATA DI DESA BENOA Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 3 No. 2 (2023): Nusantara Hasana Journal, July 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i2.2096

The increasingly competitive tourism industry requires souvenir business owners to possess adequate competencies to maintain and enhance their business competitiveness. Benoa Village, as one of the tourism-supporting areas in Badung Regency, hosts numerous souvenir businesses that depend on tourist visits. However, many business owners still face challenges such as limited product innovation, low utilization of digital technology, and insufficient marketing and business management skills. This community service program aimed to improve the competencies of souvenir business owners through structured training and mentoring activities. The methods included socialization, entrepreneurship training, digital marketing training, business management strengthening, and product development assistance. The program involved 30 souvenir business owners in Benoa Village. The results demonstrated significant improvements in participants’ understanding of marketing strategies, product innovation, business management, and the utilization of digital media for product promotion. Furthermore, participants were able to develop more adaptive business strategies in response to tourism market changes. This program contributed positively to enhancing the capacity of souvenir businesses to compete effectively and sustainably within the tourism industry.

PELATIHAN PENGELOLAAN BADAN USAHA MILIK DESA (BUMDES) UNTUK MENDUKUNG PEREKONOMIAN BERKELANJUTAN DI DESA UNGASAN I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i6.2099

Village-Owned Enterprises (BUMDes) serve as strategic instruments in promoting rural economic growth and improving community welfare through the productive management of local resources. However, many BUMDes continue to face challenges related to business management, organizational governance, financial administration, and sustainable business development. Ungasan Village, located in Badung Regency, possesses significant economic potential, yet the optimization of BUMDes functions still requires strengthening human resource capacities. This community service program aimed to enhance the competencies of BUMDes managers in organizational management, financial administration, business planning, and local potential-based business development strategies. The methods employed included socialization, training, mentoring, case studies, and program evaluation. A total of 35 participants consisting of BUMDes administrators, village officials, and community representatives attended the program. The results indicated significant improvements in participants’ understanding of BUMDes governance, financial reporting, business planning, and village business development strategies. Furthermore, participants successfully developed systematic business development plans oriented toward sustainable rural economic growth. The program contributed positively to strengthening institutional capacities and enhancing the role of BUMDes as a driver of sustainable village economic development.

PELATIHAN KEWIRAUSAHAAN BERBASIS PARIWISATA UNTUK MENDORONG KEMANDIRIAN EKONOMI MASYARAKAT DESA ADAT BUALU I Made Sujana; Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2101

Tourism-based entrepreneurship development is one of the strategic approaches to improving economic independence within rural communities. Bualu Traditional Village, located in a strategic tourism area of Badung Regency, possesses significant economic potential that can be developed through local tourism-based entrepreneurial activities. However, community members still face challenges related to business management, product innovation, digital marketing utilization, and sustainable business planning. This community service program aimed to enhance the entrepreneurial capacity of the Bualu Traditional Village community through tourism-based entrepreneurship training. The methods included socialization, training sessions, mentoring activities, business plan preparation workshops, and program evaluation. A total of 40 participants consisting of MSME actors, youth groups, women’s groups, and productive community members took part in the program. The results indicated significant improvements in participants’ knowledge of entrepreneurship, business management, digital marketing, tourism product development, and business planning. The program successfully strengthened community capacity in utilizing tourism-related economic opportunities and contributed to sustainable economic independence.

MODEL PEMBERDAYAAN EKONOMI BERBASIS COMMUNITY-BASED TOURISM BAGI MASYARAKAT DESA DI SEKITAR KAWASAN NUSA DUA I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2102

The rapid growth of tourism in Nusa Dua, Bali, has contributed significantly to regional economic development. However, the benefits of tourism are not always distributed evenly among communities living in surrounding villages. This study aims to formulate a Community-Based Tourism (CBT)-based economic empowerment model for village communities around the Nusa Dua tourism area. The research employed a qualitative descriptive approach through observations, interviews, focus group discussions, and document analysis involving village officials, tourism actors, local business groups, and community leaders. The findings reveal that community participation, institutional strengthening, local entrepreneurship development, digital marketing, and collaboration among stakeholders are key components of sustainable economic empowerment. The proposed model integrates community participation, local resource optimization, institutional support, and sustainable tourism governance. This model is expected to improve community welfare, increase local economic resilience, and strengthen the competitiveness of tourism villages surrounding Nusa Dua.

OPTIMALISASI PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI UMKM PADA KAWASAN PARIWISATA DESA KUTUH I Made Wisnu Wardana; Fahmi Tanjung; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2103

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth, particularly in tourism areas. The development of information and communication technology has shifted marketing patterns from conventional methods to digital marketing through social media platforms. However, many MSME actors in Kutuh Village still face limitations in utilizing social media as an effective promotional tool. Low digital literacy, inadequate understanding of digital marketing strategies, and limited skills in creating promotional content remain major challenges. This community service program aimed to improve the capabilities of MSME actors in optimizing social media utilization for business promotion. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. The participants consisted of 35 MSME actors operating within the tourism area of Kutuh Village. The results demonstrated significant improvements in participants’ understanding of digital marketing strategies, social media account management, content creation, and the utilization of social media features to expand market reach. The program successfully enhanced the digital capacities of MSME actors and strengthened their competitiveness within the tourism sector

PENDAMPINGAN STRATEGI PEMASARAN DIGITAL BAGI PELAKU USAHA KULINER LOKAL DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2105

The rapid development of information technology has transformed traditional marketing approaches into digital-based marketing systems. Local culinary entrepreneurs are required to utilize digital technologies to improve competitiveness and expand market reach. Jimbaran Village, as one of the leading tourism destinations in Badung Regency, is home to numerous local culinary businesses that contribute significantly to the tourism sector. However, many entrepreneurs still face challenges in implementing digital marketing strategies, including limited digital literacy, inadequate promotional content creation skills, and underutilization of social media platforms. This community service program aimed to enhance the competencies of local culinary entrepreneurs through digital marketing strategy assistance. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. A total of 40 local culinary entrepreneurs participated in the program. The results demonstrated significant improvements in participants’ understanding of digital marketing, business branding, social media management, and digital promotion strategies. Furthermore, participants successfully implemented digital marketing practices to increase business visibility and reach broader consumer segments. This program contributed positively to strengthening the competitiveness of local culinary businesses in the Jimbaran tourism area.

PEMBERDAYAAN KELOMPOK PEREMPUAN MELALUI PENGEMBANGAN USAHA RUMAHAN BERBASIS POTENSI LOKAL DI DESA PECATU Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2106

Women’s Empowerment Is An Important Strategy For Improving Family Welfare And Strengthening Rural Economies. Pecatu Village Possesses Various Local Potentials That Can Be Utilized For The Development Of Home-Based Businesses, Including Processed Food Products, Handicrafts, And Creative Products Based On Local Culture. However, Many Women’s Groups Still Face Challenges Related To Entrepreneurial Skills, Financial Management, Marketing, And Product Development. This Community Service Program Aimed To Strengthen The Capacity Of Women’s Groups Through The Development Of Home-Based Businesses Based On Local Potential. The Methods Employed Included Socialization, Entrepreneurship Training, Product Processing Workshops, Business Mentoring, And Program Evaluation. The Participants Consisted Of 35 Women Involved In Community Groups And Home-Based Business Activities In Pecatu Village. The Results Indicated Significant Improvements In Participants’ Knowledge And Skills Regarding Business Management, Simple Financial Recording, Product Development, And Digital Marketing Utilization. Furthermore, Participants Successfully Developed Systematic Business Plans Aimed At Increasing Household Income. The Program Positively Contributed To Enhancing Women’s Economic Independence And Supporting Community-Based Economic Development Through Local Resources.

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